At the recently concluded One Asia Creative Awards, Ogilvy Mumbai picked up Best of Show, two Best of Disciplines, and the Cultural Driver Award for “Shah Rukh Khan-My-Ad” on behalf of Cadbury Celebrations, and ranking as 2022 ONE Asia Agency of the Year.
The work, created with Wavemaker Mumbai, Rephrase.ai Bengaluru and The Pack Mumbai, won Best of Discipline in Experiential & Immersive and Public Relations, three Golds (one each in Experiential & Immersive, Public Relations, and Social Media), a Silver in Social Media, and three Merits.
Ogilvy Mumbai, working with Vanilla Films Mumbai and Ronin Labs Pune, also won the ONE Asia Sustainable Development Goals Award for “Memory Karaoke” on behalf of MTV and ARDSI.
Based on cumulative points for awards won, Ogilvy Mumbai was ranked as ONE Asia Agency of the Year, “Shah Rukh Khan-My-Ad” was the Highest Ranked Work of the Year, Cadbury was Client of the Year, and Harshad Rajadhyaksha, Sukesh Nayak and Kainaz Karmakar were tied for CCO of the Year.
Other wins for India were as follows.
Bronze:
- Ek Type Mumbai “Anek Multi-script” for Google Font in TDC Typography Discipline.
- Ogilvy with Wavemaker, both in Mumbai, “Perk Disclaimers” for Cadbury Perk in Integrated.
- Ogilvy with Vanilla Films, both Mumbai, and Ronin Labs Pune, “Memory Karaoke” for MTV and ARDSI.
Merit:
- Byju’s Bangalore with Dora Digs Mumbai for its own “Master Ji” in Brand-Side
- Byju’s Bangalore with Dora Digs Mumbai for its own “Master Ji” in Film & Video Craft
- Ogilvy India Gurugram with Vikas Maurya Films New Delhi and Gameplan West Bengal, “The Legacy Project – Indian Handcrafted Textiles” for Pernod Ricard India in Print & OOH Craft
Other Best of Discipline winners were Ogilvy Singapore with Ogilvy Kuala Lumpur for “Flags of Generosity” on behalf of Cadbury in Design, Ogilvy Group Thailand with Illusion CGI Studio, both Bangkok, for Live Long Life Company/Googo Green “No Pests Allowed” in Print & Out of Home, and Dentsu with (Tsuzuku) and Dentsu Craft, all in Tokyo, for Suntory “Tennensui Endless Dawn” in Film & Video Craft.
The Green Award was won by Innocean Worldwide with Planit Production, both in Seoul, for “Hydrogen Garbage Truck” on behalf of Hyundai Motor Group.
View the complete list of 2022 winners here.
(Updated with revised inputs from The One Club at 10:14 PM on 13th January 2023.)
