21st Century Fox has led an $8 million funding round for theSkimm, a multiplatform, Millennial-targeted outfit that curates news, events and information.
theSkimm reaches more than 3.5 million active subscribers with its flagship offering, the Daily Skimm newsletter. theSkimm’s future plans include original video content, produced and distributed under a new umbrella called Skimm Studios. Joining 21st Century Fox in the funding round are existing investors RRE Ventures, Greycroft Partners and Homebrew.
“We were immediately impressed with theSkimm’s unique editorial voice, and by their ability to drive meaningful engagement with their community of users,” said Randy Freer, the president and COO for 21CF’s Fox Networks Group. “Carly and Danielle have mastered the art of building community and have quickly proven they can effectively expand their suite of products to serve their ever growing audience. We look forward to supporting theSkimm’s growth and are confident that this investment marks the beginning of a long and successful creative partnership.”
“21CF had an immediate understanding of the power of our community and our commitment to build a multiplatform-audience company,” said Danielle Weisberg and Carly Zakin, co-founders of theSkimm. “When it comes to building brands with a singular focus on audience engagement, 21CF is the best in the game. We are thrilled to take the Skimm to the next level with their support.”
