Mumbai: OMD USA has named Bradley Rogers as its new Chief Executive Officer, succeeding Chrissie Hanson, who is stepping down after four years in the role to join Dentsu.
Rogers will assume the position on March 23, bringing more than 25 years of experience spanning media, creative services and digital platforms. He joins OMD from Red Ventures, where he served as president.
In his new role, Rogers will lead one of the world’s top-ranked media agency networks. OMD has been recognised as the leading global media network by Recma for ten consecutive years, underscoring its strong market position.
Prior to his tenure at Red Ventures, Rogers served as Global President and Chief Operating Officer of MRM, part of McCann Worldgroup. In that role, he oversaw operations across 16 markets, managing work for major clients including IBM, Mastercard, Microsoft and Nestlé. Earlier in his career, he also held senior leadership roles at Ogilvy and Mindshare.
Announcing the appointment, Ralph Pardo said Rogers brings a strong combination of strategic and operational expertise. Pardo highlighted his experience across media, commerce and consumer platforms, along with an entrepreneurial approach that positions him well to lead OMD through its next phase of growth.
The leadership change comes at a time of transformation for the wider group. Omnicom Group is currently integrating its recently completed acquisition of Interpublic Group, a deal that created the world’s largest advertising holding company. Media operations are expected to be a major driver of growth within the combined entity.
At a recent investor day, the company projected 4% constant-currency gross revenue growth, with media expected to contribute a significant portion—estimated at around $6 billion in net revenue on a pro forma basis.
Meanwhile, outgoing CEO Hanson is set to join Dentsu as North America Media CEO and Global Brand President of Carat. Her appointment comes as Dentsu seeks to stabilise its international business following a record net loss of ¥327.6 billion ($2.18 billion) in 2025, largely driven by a substantial goodwill impairment.
Rogers’ appointment signals OMD USA’s focus on strengthening its leadership as the media agency landscape evolves amid consolidation, digital transformation and increasing demand for integrated marketing capabilities.
