Leading US-based investment firm 27th Investments-backed 27th Sports has acquired exclusive commercial rights for the Bangladesh cricket team’s 3-match ODI and 2-match Test series against India starting December 4, 2022. Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series.
This is the third major signing in cricket for 27th Sports after the India-Sri Lanka Women’s ODI & T20 Series in Sri Lanka and the high-profile Road Safety World Series T20 where the Sachin Tendulkar-led India Legends team emerged winners defeating Sri Lanka Legends for the second consecutive time in the final. Recently, 27th Sports also acquired The Hawks franchisee in the World Tennis League to be held in Dubai from December 19 to 24, 2022. The team comprises of Alexander Zverev, Dominic Thiem, Elena Rybakina and Annett Kontaveit.
Atlanta-based 27th Investment CEO and President Anil Damani said, “I thank BCB for giving us this opportunity and believing in our capabilities to deliver even in times of elevated global uncertainty. I am also very happy that in line with our vision of investing in growing economies, Bangladesh has a strong track record of growth and development, and like the Bangladesh cricket team, which has time and again proved that they can be world beaters, the country is also regarded as a rising star among South Asian economies.”
Speaking about the high-voltage series, 27th Sports CEO and Co-Founder Sangeet Shirodkar said: “It has been a matter of great pride and honour to partner with the Impress-Mattra Consortium for India-Bangladesh series where all top players of both countries will be in fray. We are extremely proud to be working in this series as exclusive commercial rights partner and we are thankful to all in Bangladesh who have made this possible. It is also a great opportunity for us to strengthen our ties with our partners here and widen our network in Bangladesh which is one of the fastest emerging markets in world cricket. Bangladesh’s passion for cricket is second to none and their rivalry with India is also well documented, so I look forward to an exciting series and a memorable association with the Impress-Mattra Consortium and the Bangladesh Cricket Board (BCB).”
