New Delhi: Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its science-led skincare brand, Alite, as it strengthens its presence in India’s fast-growing anti-acne segment.
The move is part of the company’s broader strategy to scale its footprint in the science-backed skincare category, where consumer demand for effective and credible solutions continues to rise. With acne emerging as a key concern among Gen Z consumers, Alite aims to bridge the gap between product claims and visible results through dermatology-inspired formulations combined with affordability.
According to industry estimates, India’s anti-acne cosmetics market is witnessing strong growth, driven by increasing awareness, evolving skincare routines, and a preference for results-driven products. The brand’s positioning aligns with this shift, focusing on efficacy, transparency, and accessibility.
As part of its expansion, Leeford Healthcare Limited plans to roll out a 360-degree campaign for Alite, centred around themes of confidence, individuality, and real skin journeys—key narratives that resonate with younger audiences.
Commenting on the development, Amit Gupta, Founder & Managing Director, Leeford Healthcare Limited, said, “With Alite, we are bringing pharmaceutical credibility and scientific rigour into everyday skincare. Today’s consumers are well-informed and expect transparency, efficacy, and affordability. Our association with Anushka and Taaruk will help us connect more meaningfully with young audiences and build greater trust in the category.”
Anushka Sen said, “Young consumers today are looking for skincare that addresses the root cause of concerns rather than offering temporary fixes. Alite’s science-backed approach and focus on real results make it a brand I’m excited to be associated with.”
Taaruk Raina added, “Acne is not just a skincare issue — it can impact confidence and self-image. What I like about Alite is that it approaches skincare from a science-first perspective while keeping it accessible for young people.”
The Alite range combines dermatology-inspired actives with natural-origin ingredients to address acne-prone skin, while being suitable for daily use. Developed for Indian skin types and conditions, the portfolio includes face washes, gels, and spot reduction solutions targeted at teenagers, college students, and young professionals.
The products are currently available across over 1.2 million retail outlets nationwide through Leeford Healthcare Limited’s distribution network, along with leading e-commerce and quick-commerce platforms. The company aims to capture a 10–15% share of India’s anti-acne skincare market over the next two years.
