• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Thursday, February 2, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

2C’s of transformation: The PR agency of the future

by Editorial
February 4, 2021
in Featured, Think Through
Reading Time: 2 mins read
A A
2C’s of transformation: The PR agency of the future
Share Share ShareShare

Did the pandemic bring you face-to-face with many new realities? Did you face the cost and budget cuts? Did your clients reassess their partner agency requirements?

If you, like me, answered yes to all these questions, you know that the PR industry also faced the brunt of this worldwide disaster.

Moreover, reliance on technology and advanced digital capabilities has driven a new generation of servicing. In the wake of serving clients to the best of their abilities, agencies have had to cross-pollinate and outsource.

The pandemic took this shift into fifth gear. As brands reevaluate agency requirements, there are fascinating new pressures on agencies in terms of developing new capabilities and expanding their scope. Agencies are adapting and restructuring models to accommodate these changes.

The changes in budgets have pushed agencies to elevate their capabilities by combining media, creative and digital in one. Clients save costs by hiring one agency, expecting all services under the same roof. The last few years had already seen numerous such consolidation and cross-agency collaborations to meet these mandates.

For instance, many clients put out RFPs for agencies expecting more than one competency – say PR and digital, or digital and creative. It emphasizes a clear need for business to be managed by just one or two companies and have a more cohesive brand identity.

Another common example is a large agency hub owning several holding companies with distinct brand portfolios as centers of excellence and specialized functions.

An agency excelling in PR and digital media may need a new creative shop to support clients who ask for video content support!

The answer to this lies in the 2C’s of transformation – collaboration and consolidation.

The idea is to have Solution Hubs – which showcase adaptability and dynamism, and evolve with the client needs.

This trend has already kicked off globally and in India, has witnessed a slew of such developments in the last five years. Several large international agencies have acquired smaller agencies to gather steam and cater to new markets, or they often collaborate with niche agencies for specialized services.

Of course, there is no one solution to build a holistic agency hub, but the need for collaboration and consolidation will define the future of PR.

Accordingly, the nature of the business will also see a shift.

The consolidation trend will enable agencies to have better cost rationalization, access to newer markets and hubs. On the other hand, collaborative models will help explore an open architecture for newer competencies. Such partnerships, between national and regional firms, larger agency networks with roster agencies, mergers, and acquisitions will gradually change how PR works.

It is safe to say that the traditional agency model is no longer effective and relevant. Given the increased levels of complexities stemming from digital media, modern technologies, and business dynamism – the older delivery models will just not do.

In an environment where business continuity is crucial and budgets demand justification, new models will be necessary for agencies to stay relevant and stay ahead in the game.

The future demands flexibility and agility, as scope of work, expand, and competition intensifies. Remember, disruption is an opportunity for the future!

Authored Article by Shiv Shankar Devaraaj, Founder & Chief Executive, K2 Communications Pvt Ltd

Tags: K2 CommunicationsShiv Shankar Devaraaj K2 Communications

Related Posts

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production
Featured

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

February 2, 2023
Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer
Featured

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023

LATEST NEWS

Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023
Shemaroo Entertainment bolsters leadership team with key appointments

Shemaroo Entertainment bolsters leadership team with key appointments

February 2, 2023

MARKET ANALYSIS

Indian MSMEs remain upbeat about economy, despite global slowdown: Study
Featured

Indian MSMEs optimistic about business and economy, despite global slowdown: Study

by Editorial
January 31, 2023
0

As per Kantar’s ITOPS 2022 study, which completes 27 years of tracking the MSME market in India and covering MSMEs...

MOVERS & SHAKERS

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production
Featured

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

by Editorial
February 2, 2023
0

Kulfi Collective, a content networks, has appointed Jayson DMello as VP - Product to help build out the next generation...

Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023

MARKETING

Enigmatic Smile India appoints MS Dhoni as its brand ambassador
Featured

Enigmatic Smile India appoints MS Dhoni as brand ambassador

by Editorial
January 31, 2023
0

Enigmatic Smile, a Reward Technology Facilitator, has onboarded former Indian cricket team captain MS Dhoni as its brand ambassador for...

Subscribe to Newsletters

ADVERTISING

Ogilvy Indonesia appoints Satish Ramanathan as MD
Advertising

Ogilvy Indonesia appoints Satish Ramanathan as MD

by Editorial
February 2, 2023
0

Ogilvy Indonesia has bolstered its leadership team with the appointment of Satish Ramanathan as Managing Director. With over 2 decades...

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023
WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

February 2, 2023

PRINT

Forbes India unveils winners of 30 Under 30 2023
Print

Forbes India unveils winners of 30 Under 30 2023

by Editorial
January 31, 2023
0

Forbes India has released its 10th annual 30 Under 30 list, recognizing 30 individuals who are exceptional in their respective...

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023
Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.