4700BC, India’s Premium Snacks Brand currently focused on Popcorn and Corn-based products, has appointed PR Pundit, an award-winning, integrated communications consultancy, as their strategic communications partner for India. PR Pundit will be responsible for strengthening brand affinity for the much-loved snacking brand among its stakeholders including strategic media and community-led engagements to steer impactful campaigns for their product portfolio.
Launched in 2012 by Chirag Gupta, 4700BC is responsible for introducing Indians to never-heard-before gourmet flavours like Nutty Tuxedo Chocolate, Himalayan Salt Caramel, Hawaiian BBQ Cheese Popcorn. With investment from PVR Cinemas, the brand’s exciting range of innovative, high quality and clean label products has helped them establish a strong foothold in the subcontinent. With a team of savvy communicators that live and breathe innovation, PR Pundit has a successful track record of working with some of the finest brands from India and around the globe, ensuring maximum impact in the most effective manner.
Commenting on the appointment, Chirag Gupta, Founder, 4700BC said, “PR Pundit is acclaimed for their creative storytelling and innovative approach. With a deep understanding of the buoyant DTC marketplace and consumers, PR Pundit is well suited to collaborate with us towards strengthening our presence in the growing snacking industry. We believe their strategic go-to-market solutions will play an instrumental role in enhancing our consumer connection by helping us create authentic and exciting touchpoints. I am sure this partnership will complement our growing popularity as India’s favourite Premium Snacking brand.”
On winning the mandate, Archana Jain, Managing Director, PR Pundit said, “We are privileged to have earned the trust of 4700 BC and its enterprising founders. Driving saliency for the brand and its innovative product portfolio will be at the heart of our integrated solutions. With the snacking industry gaining positive momentum these last two years, the work in this space gets both challenging and exciting. The brand is on a quest for further innovation and disruption which paves the way for creating compelling consumer campaigns and a stronger corporate narrative.”