Tata Passenger Electric Mobility has appointed Pooja Asar as its new Head of Marketing. She previously worked for Paytm as Vice President Marketing.
Announcing the new position on his LinkedIn handle, Asar wrote, “I’m excited to share that I’ve joined as Head of Marketing at Tata Passenger Electric Mobility Ltd. After 18 enriching years in FMCG sector, looking forward to collaborate with the talented team at TPEM to drive forward the vision of sustainable and innovative transportation solutions that meet the ever evolving consumer needs.”
Prior to Tata Passenger Electric Mobility, Asar worked for Paytm as Vice President Marketing between 2023 and 2024. Before joining this, she associated with Unilever from 2006 to 2023, serving in various roles. Previous to her stint with Unilever, she worked for Kotak Mahindra Bank as Relationship Manager in 2006.
With over 17 years of experience, Asar has expertise in marketing and managing large brands in foods and beauty segment. She worked for brands including Kissan, Knorr, Hellmann’s Annapurna, and Glow & lovely erstwhile Fair & Lovely.
