The Indian Snacking brand 4700BC launched its first ever digital campaign– #CarryOn to compliment the launch of its ‘Ready-to-eat’ sweet corn.
The digital film exemplifies the spirit of #CarryOn, addressing the people on the move – in their career, homes and lifestyles juggling responsibilities and are rarely able to cut any slack for themselves.
Commenting on the new launch, Chirag Gupta, Founder of 4700BC said, “With our premium snacking collection having struck a chord with the Indian market, 4700BC’s Ready-To-Eat Sweet Corn is foraying into a newer category, providing with tasty yet healthy snack on the go. With this product, complimented by the film and campaign suitably titled ‘#CarryOn’, we hope to address the needs of the spirited generation who prefers to ‘Carry on’ despite odds and challenges. The new ready-to-eat range speaks to them and is an able partner to their lifestyle choices with its nutritional and healthy mix. We will continue to offer healthier and more flexible options in the all-day snacking and better-for-you snacks segment.”
“This campaign is an out and out ode to this hustle generation. We want to build a subliminal association with the widely popular thought of Carry on. The layered communication was the cherry on the cake,” said Abhishek Kumar, Head of Brand, 4700BC.
