Thursday, December 11, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Authors Corner

50 Years and Counting – In Awe of the Superstar

The author, Shankar B, CEO of Fourth Dimension Media Solutions, reflects on five decades of admiration for Rajinikanth, recalling personal encounters, cinematic milestones, and his enduring charisma, highlighting the Superstar’s simplicity, pan-Asian appeal, and unmatched connection with fans that transcends trends, rivalries, and the changing landscape of cinema.

by MN4U Bureau
August 11, 2025
in Authors Corner
Reading Time: 3 mins read
A A
50 Years and Counting – In Awe of the Superstar
Share Share ShareShare

I spent most of my formative years in Madras (now Chennai), studying in schools spread across different areas. The college I passed out from was also known for its share of campus spirit, and one of the ongoing friendly rivalries was always between fans of Rajinikanth and Kamal Haasan. These scuffles of words and pride would peak whenever their films were set to release — and back in those days, it was pure fun.

Other than snacks, savouries, and new clothes on festive days like Pongal, Diwali, and Tamil New Year’s Day, the entire state would take on a celebratory look. In the pre-satellite television era, Tamil Nadu would witness what felt like a David vs Goliath battle every time Rajini and Kamal films released, creating a charged, almost combative atmosphere in theatres.

I’ve been a Superstar fan for as long as I can remember watching him on the big screen. The moment he appeared, we would be exhilarated, our hearts racing with excitement. For those new to Rajini, the now-iconic “Super Star Rajini” title card music was created during his hit film Annamalai. The title “Super Star” itself was first bestowed upon him around 1981 by the well-known producer Kalaipuli S. Thanu.

Out of the 165+ films he has acted in, the number of washouts can be counted on two hands. Even today, at this age, he continues to dazzle audiences just like he did in the ’70s.

Why do we love him? It’s the on-screen persona, the relatable “guy-next-door” charm, the unique style, the fights, and the sheer energy. The list could go on.

I’ve been fortunate to have had a few personal interactions with him. Once, during a birthday celebration for him, I mentioned quietly that people had even written wishes for him in blood. He was visibly shocked and responded with a surprised “Appidiya?” (“Is it so?”).

Another occasion was during the celebrations for 50 years of the legendary director K. Balachander — the man who introduced Rajini to cinema. In fact, the name “Rajinikanth” was given to him by Balachander himself, around Holi in 1975. Both Kamal and Rajini deeply adore and respect Balachander, treating him as their mentor.

Before that event, I visited Rajini’s home along with my boss to invite him as the Chief Guest. At the time, Chandramukhi was about to release (2005), and he said he would try to attend. He spent more than an hour with us, and I couldn’t resist telling him I had watched Baasha more than 10 times. He blushed and said, “Maybe it’s a great film.” On the day of the event in April 2005 at Nehru Indoor Stadium, around 6:30 pm, he surprised us by turning up. The crowd of over 15,000 went absolutely berserk. Kamal Haasan was there too, and both of them were seated on either side of their mentor, K. Balachander — a moment that was photographed and cherished widely.

More recently, just last year, he called to wish me for Diwali. His energy and aura were still the same. In fact, when his office first called, I was driving and asked if he could call back the next day. True to form, they did.

I remain in awe of him. In the last two decades, I’ve rarely missed a first-day, first-show of his films. It’s something I make it a point to experience, no matter where I am.

Why do people love him so much? Perhaps because he’s simple, grounded, and never puts on an artificial image when visiting people or attending functions. He’s also known to be a producer’s delight. If memory serves, his 100th film Sri Raghavendra didn’t perform well at the box office, yet Rajini — though not the producer — personally compensated the distributors.

In an era when most film stars, directors, and musicians have embraced brand endorsements, Rajini remains an exception. I wish him continued success, good health, and happiness — and may he keep enthralling us like always.

His latest film, featuring a pan-India ensemble cast including Aamir Khan, Nagarjuna, and Upendra, is made on a budget of around ₹350–360 crore and has already garnered advance bookings of nearly ₹50 crore. By all accounts, it will touch nothing less than ₹1,000 crore.

Rajini isn’t just a pan-India star; he’s a pan-Asia icon — adored even in Japan, where he’s known as the “Dancing Maharajah.” I hope brands seize opportunities like this to amplify their reach beyond mainstream advertising. This is also the first Tamil film to release in over 100 countries — a milestone worthy of the Superstar himself.

(Views are personal)

Tags: Aamir KhanNagarjunaRajinikanthShankar.BUpendra

RECENT POSTS

The Future of Regional Digital Growth: Why Tier-II & Tier-III Markets Are India’s  Biggest Untapped Opportunity
Authors Corner

The Future of Regional Digital Growth: Why Tier-II & Tier-III Markets Are India’s Biggest Untapped Opportunity

December 11, 2025
0

The digital transformation of India began with a simple but powerful shift: smartphones became affordable, data costs dropped dramatically, and...

Read moreDetails
Let’s Believe in Creative Business Ideas
Authors Corner

Let’s Believe in Creative Business Ideas

December 11, 2025
0

For many years, advertising agencies were known for one thing: Creative concepts. A funny film, a catchy jingle, a nice...

Read moreDetails
How 2025’s Quiet Marketing Revolution Is Already Shaping the Playbook for 2026
Authors Corner

How 2025’s Quiet Marketing Revolution Is Already Shaping the Playbook for 2026

December 10, 2025
0

The year 2025 did not seem disruptive online, but a silent marketing revolution is transforming the thinking and functioning of...

Read moreDetails
The Challenge of Ad Fatigue and Information Overload
Authors Corner

The Challenge of Ad Fatigue and Information Overload

December 9, 2025
0

Across digital ecosystems, information travels with a speed and density that leave limited room for reflective processing, and advertising content...

Read moreDetails
How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

Read moreDetails
From Peak Rush to Real Relationships: AI’s Role in Black Friday Engagement
Authors Corner

From Peak Rush to Real Relationships: AI’s Role in Black Friday Engagement

December 3, 2025
0

Black Friday has quietly become the period when customer intent is more visible than at any other point in the...

Read moreDetails

LATEST NEWS

JSW Paints completes acquisition of Akzo Nobel India

JSW Paints completes acquisition of Akzo Nobel India

December 11, 2025
Bhavesh Gupta

SaveSage appoints Bhavesh Gupta as Senior Advisor and Anchor Investor

December 11, 2025

ANALYSIS

LS Digital introduces DigiVerse 2.0, a transformative marketing solution.
Analysis

India’s AI-native future requires a careful balance between hyper-personalisation ambition and regulatory responsibility: LS Digital’s report

December 10, 2025
0

MUMBAI: LS Digital, a leading independent Digital Business Transformation (DBT) company, has released an analysis on the state of AI...

PEOPLE

Hinduja Group names Diana Monteiro as Vice President – Branding & Corporate Communications
People

Hinduja Group names Diana Monteiro as Vice President – Branding & Corporate Communications

December 11, 2025
0

Mumbai: The Hinduja Group has strengthened its leadership team with the appointment of Diana Monteiro as the new Vice President...

MARKETING

JSW Paints completes acquisition of Akzo Nobel India
Marketing

JSW Paints completes acquisition of Akzo Nobel India

December 11, 2025
0

New Delhi: JSW Paints Limited (“JSW Paints”) has successfully acquired a 60.76% majority stake in Akzo Nobel India Limited (“ANIL”)...

Subscribe to Newsletters

ADVERTISING

70% of Consumers Use Fantasy, Fandom, and Charmification to Escape Modern Life Pressures: Dentsu Creative’s ‘Generative Realities’ Trends Report
Advertising

70% of Consumers Use Fantasy, Fandom, and Charmification to Escape Modern Life Pressures: Dentsu Creative’s ‘Generative Realities’ Trends Report

December 11, 2025
0

Mumbai: Dentsu Creative has launched its 2026 Trends Report, Generative Realities, providing an in-depth look at the cultural and commercial...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

The Future of Regional Digital Growth: Why Tier-II & Tier-III Markets Are India’s  Biggest Untapped Opportunity
Authors Corner

The Future of Regional Digital Growth: Why Tier-II & Tier-III Markets Are India’s Biggest Untapped Opportunity

December 11, 2025
0

The digital transformation of India began with a simple but powerful shift: smartphones became affordable, data costs dropped dramatically, and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

PR Professionals strengthens leadership across key markets with senior hires

PR Professionals strengthens leadership across key markets with senior hires

December 11, 2025
JSW Paints completes acquisition of Akzo Nobel India

JSW Paints completes acquisition of Akzo Nobel India

December 11, 2025
Bhavesh Gupta

SaveSage appoints Bhavesh Gupta as Senior Advisor and Anchor Investor

December 11, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.