Monday, May 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Authors Corner

50 Years and Counting – In Awe of the Superstar

The author, Shankar B, CEO of Fourth Dimension Media Solutions, reflects on five decades of admiration for Rajinikanth, recalling personal encounters, cinematic milestones, and his enduring charisma, highlighting the Superstar’s simplicity, pan-Asian appeal, and unmatched connection with fans that transcends trends, rivalries, and the changing landscape of cinema.

by MN4U Bureau
August 11, 2025
in Authors Corner
Reading Time: 3 mins read
A A
50 Years and Counting – In Awe of the Superstar
Share Share ShareShare

I spent most of my formative years in Madras (now Chennai), studying in schools spread across different areas. The college I passed out from was also known for its share of campus spirit, and one of the ongoing friendly rivalries was always between fans of Rajinikanth and Kamal Haasan. These scuffles of words and pride would peak whenever their films were set to release — and back in those days, it was pure fun.

Other than snacks, savouries, and new clothes on festive days like Pongal, Diwali, and Tamil New Year’s Day, the entire state would take on a celebratory look. In the pre-satellite television era, Tamil Nadu would witness what felt like a David vs Goliath battle every time Rajini and Kamal films released, creating a charged, almost combative atmosphere in theatres.

I’ve been a Superstar fan for as long as I can remember watching him on the big screen. The moment he appeared, we would be exhilarated, our hearts racing with excitement. For those new to Rajini, the now-iconic “Super Star Rajini” title card music was created during his hit film Annamalai. The title “Super Star” itself was first bestowed upon him around 1981 by the well-known producer Kalaipuli S. Thanu.

Out of the 165+ films he has acted in, the number of washouts can be counted on two hands. Even today, at this age, he continues to dazzle audiences just like he did in the ’70s.

Why do we love him? It’s the on-screen persona, the relatable “guy-next-door” charm, the unique style, the fights, and the sheer energy. The list could go on.

I’ve been fortunate to have had a few personal interactions with him. Once, during a birthday celebration for him, I mentioned quietly that people had even written wishes for him in blood. He was visibly shocked and responded with a surprised “Appidiya?” (“Is it so?”).

Another occasion was during the celebrations for 50 years of the legendary director K. Balachander — the man who introduced Rajini to cinema. In fact, the name “Rajinikanth” was given to him by Balachander himself, around Holi in 1975. Both Kamal and Rajini deeply adore and respect Balachander, treating him as their mentor.

Before that event, I visited Rajini’s home along with my boss to invite him as the Chief Guest. At the time, Chandramukhi was about to release (2005), and he said he would try to attend. He spent more than an hour with us, and I couldn’t resist telling him I had watched Baasha more than 10 times. He blushed and said, “Maybe it’s a great film.” On the day of the event in April 2005 at Nehru Indoor Stadium, around 6:30 pm, he surprised us by turning up. The crowd of over 15,000 went absolutely berserk. Kamal Haasan was there too, and both of them were seated on either side of their mentor, K. Balachander — a moment that was photographed and cherished widely.

More recently, just last year, he called to wish me for Diwali. His energy and aura were still the same. In fact, when his office first called, I was driving and asked if he could call back the next day. True to form, they did.

I remain in awe of him. In the last two decades, I’ve rarely missed a first-day, first-show of his films. It’s something I make it a point to experience, no matter where I am.

Why do people love him so much? Perhaps because he’s simple, grounded, and never puts on an artificial image when visiting people or attending functions. He’s also known to be a producer’s delight. If memory serves, his 100th film Sri Raghavendra didn’t perform well at the box office, yet Rajini — though not the producer — personally compensated the distributors.

In an era when most film stars, directors, and musicians have embraced brand endorsements, Rajini remains an exception. I wish him continued success, good health, and happiness — and may he keep enthralling us like always.

His latest film, featuring a pan-India ensemble cast including Aamir Khan, Nagarjuna, and Upendra, is made on a budget of around ₹350–360 crore and has already garnered advance bookings of nearly ₹50 crore. By all accounts, it will touch nothing less than ₹1,000 crore.

Rajini isn’t just a pan-India star; he’s a pan-Asia icon — adored even in Japan, where he’s known as the “Dancing Maharajah.” I hope brands seize opportunities like this to amplify their reach beyond mainstream advertising. This is also the first Tamil film to release in over 100 countries — a milestone worthy of the Superstar himself.

(Views are personal)

Tags: Aamir KhanNagarjunaRajinikanthShankar.BUpendra

RECENT POSTS

Cross-Screen Impact: CTV and DOOH
Authors Corner

Cross-Screen Impact: CTV and DOOH

May 2, 2026
0

For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like...

Read moreDetails
The One Moment That Makes You Remember a Brand And Why It Matters
Authors Corner

The One Moment That Makes You Remember a Brand And Why It Matters

May 1, 2026
0

It wasn’t even the match anyone remembers. A routine India game, somewhere in the early 2000s, the kind that fades...

Read moreDetails
Integrated Marketing: Creating Cohesive Brand Narratives Across Platforms
Authors Corner

Integrated Marketing: Creating Cohesive Brand Narratives Across Platforms

May 1, 2026
0

A few years ago, I sat in a brand review meeting where the PR team presented their campaign, the digital...

Read moreDetails
The Rise of Predictive Influence: Can AI Forecast Campaign Success?
Authors Corner

The Rise of Predictive Influence: Can AI Forecast Campaign Success?

April 30, 2026
0

For the longest time, influencer marketing has operated on a dangerous mix of instinct, hindsight, and hope. Brands picked creators...

Read moreDetails
₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Authors Corner

₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking

April 29, 2026
0

Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed,...

Read moreDetails
The Meta Influencer Revolution: What Brands Can Learn from AI
Authors Corner

The Meta Influencer Revolution: What Brands Can Learn from AI

April 29, 2026
0

The influencer economy isn’t evolving. It’s being rebuilt. For years, brands have relied on human influencers to drive awareness, relatability,...

Read moreDetails

LATEST NEWS

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
Praveen Nagar

Praveen Nagar elevated as Senior AVP – Marketing at Taco Bell India (Burman Hospitality)

May 2, 2026

ANALYSIS

Netflix Set to Capture Nearly 10% of Global CTV Ad Spend by 2027: WARC Media
Analysis

Meta hits $55B, Google Search outperforms by 5.4pp while YouTube trails expectations: WARC

May 1, 2026
0

Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering...

PEOPLE

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business
People

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
0

Mumbai: Sony Pictures Networks India (SPNI) has announced the appointment of Harsh Deep Chhabra as Head – Strategy & New...

MARKETING

Sprect Raises
Marketing

Sprect Raises ₹2 Crore from Subhkam Ventures to Expand C2C Knowledge Marketplace

May 2, 2026
0

Mumbai-based startup Sprect, a consumer-to-consumer (C2C) knowledge marketplace founded by Vishal Rupani, has raised ₹2 crore in funding from Subhkam Ventures. The fresh...

Subscribe to Newsletters

ADVERTISING

The Womb
Advertising

The Womb, McCann India Secure Global Grand Wins at 2025 Effie Best of the Best Awards

May 2, 2026
0

Mumbai: Indian agencies The Womb and McCann India have emerged as Global Grand winners at the 2025 Global Best of...

PRINT

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews
Print

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews

April 21, 2026
0

Chennai: As Tamil Nadu heads toward the 2026 Legislative Assembly elections, Hindu Tamil Thisai is sharpening its positioning as a...

AUTHOR'S CORNER

Cross-Screen Impact: CTV and DOOH
Authors Corner

Cross-Screen Impact: CTV and DOOH

May 2, 2026
0

For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MIB Appoints Prasoon Joshi as Chairman of Public Broadcaster Prasar Bharati

MIB Appoints Prasoon Joshi as Chairman of Public Broadcaster Prasar Bharati

May 2, 2026
Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business

May 2, 2026
Praveen Nagar

Praveen Nagar elevated as Senior AVP – Marketing at Taco Bell India (Burman Hospitality)

May 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.