Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

57% Urban Indians are satisfied with quality of infrastructure: GIIA-Ipsos Global Study

by MN4U Bureau
October 27, 2021
in Featured, Analysis
Reading Time: 2 mins read
A A
Consumer Sentiment improves by 1.1pc for urban Indians in December 2022: Report
Share Share ShareShare

New Delhi: According to the latest GIIA-Ipsos Study 2021 which looks at the state of infrastructure by countries and with key areas of focus, has at least 57% of Urban Indians satisfied with their quality of infrastructure, while only 39% of global citizens seemed satisfied with theirs. Infrastructure primarily included road, rail, air networks, and utilities such as energy and water and broadband, and other communication. The markets most satisfied included China (77%), Saudi Arabia (75%), Netherlands (74%). Interestingly, India was placed 4th in the pecking order.

“The survey is urban-centric and hence, reflects on the quality of India’s urban infrastructure. Rural India on the contrary is comparatively nowhere close in its connectivity and amenities,” says Amit Adarkar, CEO, Ipsos India.

Infrastructure needs unmet; can boost economy & create jobs

The survey further shows that at least 6 in 10 urban Indians (62%) believe, not enough is being done to address infrastructure needs. In fact, 58% global citizens too echo similar views. Nations agreeing most were: South Africa (79%), Brazil (75%), and Peru (72). And the nations agreeing least included, South Korea (28%), Japan (29%), Netherlands (32%) and Saudi Arabia (35%).

Why this strong endorsement for infrastructure development?

77% urban Indians and 3 in 4 global citizens (75%) believe investment in infrastructure can boost the economy and lead to job creation. And countries believing the most in this dictum were: South Africa (90%), Peru (88%), and China (87%).

“For a market like India, the next big leap will be to increase connectivity between urban centers and rural areas, providing a fillip to good infrastructure in terms of metaled roads, rail connectivity etc., increasing accessibility for marketers to tap into the rural markets, which will boost the economy and create new jobs in tier 3 and rural centers. Urban markets tend to get saturated after all,” said Amit Adarkar, CEO, Ipsos India.

What areas of infrastructure to invest in?

Global citizens(including urban Indians) have enlisted the areas in pecking order: water supply & sewerage (42%), solar energy infrastructure (39%), flood defenses (36%), new housing supply (34%), pavement, footpath and pedestrian areas (33%), local road network (32%), digital infrastructure like high-speed broadband (32%), wind energy (31%), motorway/ major road network (30%), cycle route facilities (25%), electric vehicle charging infrastructure (24%), nuclear infrastructure to generate energy (11%) and airports (11%).

Further, global citizens (including urban Indians) want more focus on Social Infrastructure (schools, hospital buildings & housing) vis-à-vis Economic Infrastructure  (road, rail, and air network).

Additionally, global citizens want restoration and repair of existing infrastructure, instead of expanding on new ventures. And the impact of new infrastructure on the environment should always be evaluated and not so much on the impact on the economy believe most global citizens.

The ranking of priorities was specified as environment, quality, investment, resilience, ownership, legacy, and disruption.

Tags: Amit Adarkar Ipsos IndiaIpsos India

RECENT POSTS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

Read moreDetails
India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

Read moreDetails
Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report
Analysis

Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report

December 4, 2025
0

Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared...

Read moreDetails
Global Ad Spend to Cross $1 Trillion in 2026 as AI Ushers in an Algorithmic Era: Dentsu Forecast
Analysis

Global Ad Spend to Cross $1 Trillion in 2026 as AI Ushers in an Algorithmic Era: Dentsu Forecast

December 4, 2025
0

Mumbai: Global advertising expenditure is set to cross the $1 trillion mark for the first time in 2026, driven by...

Read moreDetails
59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC
Analysis

59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC

December 3, 2025
0

Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report...

Read moreDetails
50% of labelled conversations now position women athletes as national symbols, reflecting their growing cultural footprint: LS Digital
Analysis

50% of labelled conversations now position women athletes as national symbols, reflecting their growing cultural footprint: LS Digital

December 3, 2025
0

Mumbai: LS Digital, a Digital Business Transformation company, has released its new year-end report, The Rise of Women's Sports Marketing...

Read moreDetails

LATEST NEWS

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

December 5, 2025
SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

IDfy names Dr. Tridib Mukherjee as Chief AI Officer
People

IDfy names Dr. Tridib Mukherjee as Chief AI Officer

December 4, 2025
0

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a...

MARKETING

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values
Marketing

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

December 5, 2025
0

Mumbai: Pexpo, an Indian brand in sustainable steel bottle manufacturing, has announced a strategic partnership with the highly anticipated film...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Alpenliebe launches new campaign ‘Kholo Meetha Bolo’ to turn bitter moments into sweet connections

Alpenliebe launches new campaign ‘Kholo Meetha Bolo’ to turn bitter moments into sweet connections

December 5, 2025
Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

December 5, 2025
SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.