Mumbai: LS Digital, a Digital Business Transformation company, has released its latest report on India’s Festive Retail Revolution, revealing how quick commerce, real-time responsiveness, and omnichannel journeys are redefining the country’s peak festive shopping period.
Using its Quilt-based methodology—which blends curated search and social data with machine-assisted discourse analysis—the report highlights key trends shaping India’s festive retail landscape. Quick commerce emerged as a dominant channel, with 120% year-on-year growth during peak periods, driven by consumer demand for speed and convenience. Delivery speed has improved 15% YoY, powered by instant checkout, real-time data intelligence, and automated last-mile routing.
The study also points to Tier 2+ cities as major growth engines, accounting for 55% of festive online orders, while Gen Z—with $250B projected spending power by 2025—drives mobile-first discovery and rapid fulfilment. Omnichannel adoption is now critical, with 25% of urban consumers blending online and offline journeys.
Speaking on the findings, Prasad Shejale, Founder & CEO, LS Digital, said, “This report underscores that India’s festive retail is now an engine of Digital Business Transformation. Brands can no longer operate in channel silos. The winners will adopt a holistic view, using unified data intelligence to deliver cultural authenticity and seamless experiences across every consumer touchpoint, especially as they expand into Bharat.”
The report also highlights the KPI Revolution, with retailers embracing cross-channel attribution, real-time fulfilment dashboards, and customer lifetime value as modern measurement frameworks. Meanwhile, India’s Kirana ecosystem evolves with digitisation, UPI adoption, and partnerships with hyperlocal delivery networks.
The study concludes that India’s festive retail is now defined by speed, cultural timing, and digital-first, data-driven consumer experiences.
