Sunday, February 1, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

78% parents ready to skip a year of schooling; not willing to send kids until COVID is over: SP Robotic Works survey reveals

by MN4U Bureau
August 27, 2020
in Featured, Analysis
Reading Time: 4 mins read
A A
78% parents ready to skip a year of schooling; not willing to send kids until COVID is over: SP Robotic Works survey reveals
Share Share ShareShare

Mumbai: As COVID-19 continues to unleash its wrath across the globe, it has inadvertently turned the lives of children upside down. With a sudden transition to online learning and prolonged screen time with no outdoor play and limited social interaction, the long term impact on children’s mental and physical health remains dubious. According to “Kids Under COVID”, a research study and survey by SP Robotic Works, India #1 online edutainment company, 78% of Indian parents are unwilling to send their wards to school immediately post lockdown, even if that entails repeating an academic year.  The survey insights uncover the dilemma of parents and children and bring to light the key areas of attention.

Safety of their wards the topmost priority for parents

Parents from Bangalore, Mumbai, Hyderabad and mini-metros are skeptical about sending their children to school, even if it is declared safe, with 82-86% unwilling to take any risk with the children. However,  Chennai and Kolkata are the only exceptions among the major cities where the ratio of parents that are willing to take chances with sending their children to school is higher than the national average.  Among the cohort, the salaried guardians are the most protective, with only 17% willing to send their children to school as soon as the schools reopen as against 30% of self-employed and 56% of freelance workers.

Parents and students reject the current way of online schooling

While most schools have successfully transitioned to online, the model is found to be less effective with over two-third of children preferring to learn in the classroom. Interestingly, children, as well as the parents in smaller cities and non-metros, seem to prefer online learning compared to those in metros, except Bangalore.

The era of women entrepreneurship beckons?

Amongst the choices for dream jobs, 15% of girls aspire to become entrepreneurs when they grow up, a higher percentage than boys. Entrepreneurship is second only to the fancy of becoming a doctor. According to a 2015 study by McKinsey Global Institute, India’s GDP could rise by between 16-60% by 2025 if women participated equally with men in the economy. Projections show that this could mean a whopping $2.9 trillion added to the economy. If we can nurture this dream of school-going girls well India surely has a chance of becoming a $5 trillion economy by 2025.

10% of children aged between 7-10 seem to have been bitten by the entrepreneurship bug and the number goes up to 17% in the 16-17 age group. From the data available, mini-metros and non-metros are more likely to produce entrepreneurs than metros.

Amongst other dream jobs, STEM continues to dominate the aspirations of young India with 52.5% kids wanting to either be a scientist, technologist, data scientist, or doctors. However, the desire to become a scientist declines as the child ages, owing to the strict and theoretical approach to STEM in the current education system.

Toys pave way for coding and robotics

Realizing the burgeoning potential of STEM subjects for a lucrative future, 23% of parents have engaged their children in an online robotics class during the lockdown period, while 32% have engaged them in an online coding class. Surprisingly, Mumbai tops the charts with 42% of children being engaged in Robotics/Coding classes while children in tech-hub Bangalore and Kolkata prefer spending time on traditional favourites such as reading or practising a musical instrument.

Understandably, YouTube remains a preferred platform for learning new things for children in smaller metros but 26% children also spend time on video, and app games.

Are we being oblivious to the mental health of our children?

The dramatic shift in the routine of the children has unknowingly impacted the mental well-being of the children. The survey findings underscore the noticeable change in behaviour and habits following the forced lockdown among the school goers. The sleeping pattern of nearly 50% of the kids has been disturbed with 13% of kids having no regular pattern of sleeping. While children with siblings have managed to stay less impacted, however, the older child still is exposed to ruptures in the pattern, teenagers acquiring the lion’s share. Understandably, 67% of parents think that their child’s screen time has gone up by at least 50% during the lockdown, thereby further impacting their concentration levels and leading to sleep disorders. The fear of pandemic has affected 40% of the children surveyed, causing unaddressed anxiety issues.

Commenting on the impact of COVID-19 lockdown and crisis, Sneha Priya S, Co-Founder & CEO of SP Robotic Works said, “COVID19 has proven to be the turnstile for education in India. The current situation has unearthed the immense potential of platforms with experiential and interactive learning which engage children in practical tasks and logical reasoning. With the proposed NEP in place, we believe that hope is anew for the young minds of the country. The policy rightly stresses the importance of including experiential learning, replacing the existing pedagogy of teaching Maths& Science in schools. A policy that SP Robotic Works steadfastly holds on for all our engagements with the children.”

For more insights, you can download the full report: https://sproboticworks.com/survey-statistics-kids-COVID-lockdown

Survey Methodology

To arrive at these insights, SP Robotic Works conducted a survey over the month of July and August among 3600 parents and an equal number of children in the age group of 7-17 years. Responses for this survey were collected through an online survey tool. The key findings were generated based on consideration of the unfiltered sample dataset, as well as through filtering data by gender, age bracket, presence of a sibling, location, and the occupation of the parent. Additionally, secondary research has been combined with some insights from child psychologists, to help arrive at comprehensive insights to build on the data points. All the respondents belong to SEC A and SEC B+, and to that extent, the insights therefrom need to be construed and consumed accordingly.

Tags: Kids Under COVID research studySneha Priya S SP Robotic WorksSP Robotic Works survey

RECENT POSTS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

Read moreDetails
Media, Not Creativity, Is Now the Core Growth Engine for CMOs in the AI Era: dentsu
Analysis

Media, Not Creativity, Is Now the Core Growth Engine for CMOs in the AI Era: dentsu

January 29, 2026
0

Mumbai: Based on responses from 1,950 CMOs across 14 markets, the report finds that the rise of AI, fragmentation of...

Read moreDetails
Quick Commerce drives 3–5x higher conversions than marketplaces for sub-₹500 purchases: LS Digital
Analysis

Quick Commerce drives 3–5x higher conversions than marketplaces for sub-₹500 purchases: LS Digital

January 28, 2026
0

Mumbai: LS Digital, an Integrated Independent Digital Business Transformation (DBT) company, has released its ecommerce report, 'The Great Indian Commerce...

Read moreDetails
kantar
Analysis

70% Indians said that the 2025 Union Budget met their expectations, largely due to tax reliefs: Kantar

January 28, 2026
0

Mumbai: Indians are heading into the Union Budget 2026 with a more pragmatic and cautious outlook, shaped by inflationary pressures, job...

Read moreDetails
Republic Day Emerges
Analysis

Republic Day Emerges as Major Shopping Event with 34% Order and 30% GMV Growth: GoKwik

January 28, 2026
0

MUMBAI: The 77th Republic Day has officially concluded, not just with parades, but with a massive digital footprint that cements...

Read moreDetails
Times Now Navbharat leads Hindi news OTS at 98.45%, ABP News 97.61%, India TV 92.86% :  Chrome DM OTS Report
Analysis

Times Now Navbharat leads Hindi news OTS at 98.45%, ABP News 97.61%, India TV 92.86% : Chrome DM OTS Report

January 24, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 2’26 (January 10–16), offering a detailed...

Read moreDetails

LATEST NEWS

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Galderma India names Geetika Saxena as Head of Digital Strategy
People

Galderma India names Geetika Saxena as Head of Digital Strategy

January 30, 2026
0

Mumbai: Galderma India has announced the appointment of Geetika Saxena as Head of Digital Strategy, reinforcing the company’s focus on...

MARKETING

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash
Marketing

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash

January 30, 2026
0

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

Subscribe to Newsletters

ADVERTISING

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads
Advertising

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads

January 30, 2026
0

Mumbai: The Economic Survey 2025–26 delivers one of its strongest signals yet to India’s advertising, media, and FMCG ecosystem: the...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

6 Legal Red Flags in Influencer Contracts Most Brands Miss
Authors Corner

6 Legal Red Flags in Influencer Contracts Most Brands Miss

January 30, 2026
0

Businesses increasingly rely on social media influencers as a key marketing channel. However, in our experience, a significant number of...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

January 31, 2026
Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.