Mumbai: 8Bit Creatives, an esport and gaming talent management agency, has secured the largest naming rights sponsorship deal in Indian gaming history with iQOO, a performance smartphone brand. This landmark deal sees 8Bit Creatives bagging three out of the five naming rights agreements, further solidifying its leadership within the esports ecosystem.
The three teams represented by 8Bit Creatives in this historic partnership are:
- 8bit Esports
- Reckoning Esports
- Revenant Xspark
This strategic partnership not only underscores iQOO’s commitment to the Indian esports landscape but also builds on its ongoing collaboration with Team iQOO Soul, which has been a flagship project with 8Bit Creatives for over a year.
Speaking about the partnership, Animesh Agarwal, Founder and CEO of 8Bit Creatives, said, “We are incredibly grateful to iQOO for placing their trust in us to represent three of their five teams, and we are happy to support their gaming and esports initiatives. This is a moment of great pride for Indian gaming, and we are excited to see iQOO’s continued contribution to growing the esports landscape in India.”
Sarang Naicker, Owner of Reckoning Esports, added, “Partnering with 8Bit Creatives has always been a key driver of Reckoning Esports’ growth. This historic association with iQOO reflects the strength of our collaboration and our shared vision to elevate the esports ecosystem in India. Together, we aim to continue setting new benchmarks for gaming excellence.”
Rohit Jagasia, Team Owner of Revenant Xspark, shared, “Our partnership with 8Bit Creatives has always been focused on driving innovation and creating meaningful opportunities for our players and fans. This association with iQOO is a testament to that vision, and we are thrilled to continue our journey together to elevate esports in India.”
With this deal, iQOO continues to redefine the boundaries of brand integration within esports, ensuring that both fans and players benefit from an enhanced experience. By associating its high-performance brand with some of India’s most prominent esports teams, iQOO strengthens its position as a leading driver of India’s gaming revolution.
This naming rights deal is not only a commercial triumph but also a testament to the flourishing Indian esports ecosystem, with brands increasingly recognizing the value of investing in gaming’s dynamic and vibrant community.
