New Delhi: Engage, ITC’s leading personal care brand and one of the top deodorant brands in India has introduced its new range of Perfume Sprays crafted by international fragrance experts.
Engage is one of India’s top two deodorant brands. Engage brings to bear the interesting proposition of playful chemistry between man and woman and this has been pivotal in communicating a distinctly differentiated brand story. Mix elements at every touch point including packaging, variant nomenclature for each product and communication, everything embodies the spirit of playful chemistry. The Engage portfolio has been expanding with the launch of Engage Cologne Sprays last year.
Engage augmented its portfolio with the launch of Engage Perfume Sprays, crafted by International experts for long-lasting fragrance. Priced at Rs. 210 at 120 ml each, the perfume spray portfolio comprises of 4 variants – W1 & W2 for women and M1 & M2 for men.
Engage Perfume Sprays recently concluded a unique brand introduction digital campaign in partnership with Google India, which received an overwhelming response from the consumers. A fun campaign ‘Engage Love Notes’, was a first of its kind custom built solution facilitating a truly one-to-one exchange of personalized romantic notes between lovers. Engage Love Notes for the first time introduced dynamic creatives in video format rendered in real time and deployed at scale across the internet to intercept consumers by targeting them with rich data points like intent, context, affinity, etc.
Mr. Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, said, “Engage since its inception has succeeded on offerings that are distinctly different and communication that breaks the category clutter. With ‘Engage Love Notes’, the brand encouraged everyone to engage in playful romance online with love notes. The idea is intrinsic to the brand proposition of encouraging playful romance.”
Speaking on the occasion, Mr. Vikas Agnihotri, Director, Google India (Auto, BFSI, CPG, Telecom, Travel, Media & Entertainment) said, “With growing penetration of Internet beyond urban India, the digital influence on adoption of product categories in personal care category is growing rapidly. Even the consumption in digital households is 2X higher compared to non-digital households. We are very excited to partner ITC in bringing in an innovative format to engage with their audience through their new digital campaign on perfume sprays.”
