Venerable business magazine “The Economist has launched its first ever daily edition as it seeks to capitalise on the digital revolution.
Economist Espresso is intended to complement the weekly by offering bite-size chunks of global analysis which can be consumed within five minutes whilst on the move via an Apple or Android app or email alert.
Economist editor-in-chief John Micklethwait said: “The weekly [edition] works as much for what we leave out as what we leave in,” he said. “It is the same principle with Economist Espresso. This new daily briefing will expand our reach and utility as a smart guide to the forces that shape the future.
“There is a huge market out there we couldn’t get to in print that we can potentially reach now.”
Published each weekday the output will be tailored for key markets in the America, Asia and Europe.
Readers keen to sample the new offering will need to stump up £2.49 a month although it will be made available free of charge to existing digital subscribers and a one month free trial is available
