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Home Marketing

Nokia jumps back into electronics with surprise iPad Mini rival

by MN4U Bureau
November 19, 2014
in Marketing
Reading Time: 1 min read
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Nokia has sparked a surprise return to the electronics industry revealing that the N1 tablet will go on sale in China in 2015.

The firm outsourced its branding to Taiwanese manufacturer Foxconn to make the Android tablets, and the firm also creates components for Apple whose iPad Mini bares a resemblance to Nokia’s 7.9 inch tablet.

The Finnish group leased its branding to make up for its lack of production facilities following the sale of its mobile division to Microsoft in April.

The announcement was well received on Twitter perhaps showing the true value the Nokia brand commands despite it being ditched by Microsoft in October in favour of ‘the Microsoft Lumia’.

Sebastian Nystrom, head of products of Nokia Technologies, announced the tablet at the Slush technology conference in Helsinki. He said: “This is a great product for Nokia fans and everyone who has not found the right Android tablet yet.”

On Twitter, before the announcement, Nokia admitted that it is “up to something”.

 

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