Panaji: The leading advertising agencies Ogilvy & Mather and Mullen Lowe Lintas have skipped the eleventh edition of the Goafest and the Abby awards.
However, the top officials of O&M and Mullen Lowe Lintas were present. While, the Executive Chairman and Creative Director of O&M India and South Asia Mr. Piyush Pandey is being felicitated for the Padamshri Award and R Balakrishnan, Chairman of Mullen Lowe Lintas is moderating a session with film director, producer Karan Johar. Pandey is the first professional who has received the award under newly created category, ‘Others – Advertising and Communication’.
Raj Nayak, president of the Advertising Club said, “While some agencies may abstain for some unavoidable reasons, this is the only event I which 98% of the industry participates,”
McCann World-Group, one of the largest marketing communication groups in the world, will take part in the Abby Awards and Goafest this after a gap of two years. The number of entries for the Abby Awards touched 4000 this year, a 25% increase over last year.
The Abby awards ceremony is part of Goafest, organized by the Advertising Club of Bombay and Advertising Agencies Association of India (AAAI).
This year’s award has two new categories under the Special category of Awards – for gender sensitivity and Young Abby for professionals under 30 years of age.
