Winners of the APAC Effie Awards 2016 were revealed at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific’s most effective marketing campaigns.
MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai.
On the network level, BBDO Worldwide took the lead, with a total haul of 17 awards, including the Grand Effie by its India office, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.
Two new Special Awards are added this year – Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively, with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These Special Awards are accorded based on the points received on all winners and finalists.
The Awards Gala, attended by some 200 industry professionals, presented a total 66 Effies – 1 Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes. As with previous year, India remains to be the strongest market in the region on the effectiveness stage, contributing the highest number of metal winners last night. Following in the ranking are New Zealand and Australia.
Cheuk Chiang, Chairman of the 2016 APAC Effie Awards, said,” Congratulations to all the winners. It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”
Organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.
Brand of the Year: Ariel Matic
Marketer of the Year: Procter & Gamble
Agency of the Year: MullenLowe Lintas Group, India
Agency Network of the Year: BBDO Worldwide
|
Entry Title |
Category | Client |
Agency |
|||
| GRAND EFFIE | ||||||
| Ariel – Share The Load | GoodWorks – Brand | Procter & Gamble India | BBDO India | |||
| GOLD | ||||||
| Must Be Milk | Beverages Non-Alcohol | Fonterra | Colenso BBDO / Proximity, New Zealand | |||
| $HRED | Financial Products & Services | Bank of New Zealand | Colenso BBDO / Proximity, New Zealand | |||
| Tiger Infrequent Flyers Club | Travel / Tourism | Tigerair | McCann Melbourne | |||
| Dove “Silk Smooth ASMR” | Brand Experience | Mars Food China | BBDO Beijing (China) | |||
| Love from Land Rover | Brand Experience | Land Rover New Zealand | Y&R New Zealand | |||
| Ariel – Share The Load | Brand Revitalisation | Procter & Gamble India | BBDO India | |||
| Introducing India to Commute Commerce | David vs Goliath | Clues Network | Enormous India | |||
| Ariel – Share The Load | GoodWorks – Brand | Procter & Gamble India | BBDO India | |||
| Devalue Rhino Horn | GoodWorks – Non Profit | Rhino Rescue Project | Ogilvy & Mather Viet Nam | |||
| Breast Cream | Small Budget-Products | NZ Breast Cancer Foundation / Skinfood | Colenso BBDO / Proximity, New Zealand | |||
| A for Anthem | Small Budget-Services | The Akanksha Foundation | Ogilvy and Mather India | |||
| The People’s Beer | Sustained Success | Boundary Road Brewery | Barnes, Catmur & Friends Dentsu, New Zealand | |||
| SILVER | ||||||
| Breast Cream | Beauty & Wellness | NZ Breast Cancer Foundation / Skinfood | Colenso BBDO / Proximity, New Zealand | |||
| Pure Potential | Beverages – Alcohol | Lion | Special Group, New Zealand | |||
| Reversing the Curse of Concentrates | Beverages Non-Alcohol | Mondelez India Foods | Bates India | |||
| Democratising Money Transfer | Financial Products & Services | Vodafone India | Ogilvy & Mather India | |||
| #MyFamilyCan | Food | SPC Ardmona | Leo Burnett Melbourne | |||
| Ariel – Share The Load | Household/Home Products & Services | Procter & Gamble India | BBDO India | |||
| Maxis’ New Network | IT /Telco | Maxis Mobile Services | Ogilvy Malaysia | |||
| Holding Australia To Ransom | Restaurants | Hell Pizza | Barnes, Catmur & Friends Dentsu, New Zealand | |||
| VisitBritain Naming Campaign | Travel / Tourism | VisitBritain | Ogilvy Beijing | |||
| Maxis’ New Network | Asia Pacific Brands | Maxis Mobile Services | Ogilvy Malaysia | |||
| Fool-proof Internet Service | Asia Pacific Brands | Idea Cellular | MullenLowe Lintas Group, India | |||
| TURD Talks | Brand Experience | Silid Aralan | Y&R Philippines Inc. | |||
| An Ugly Disease Turned Beautiful | Brand Experience | MS | Grey, Australia | |||
| Must Be Milk | Brand Revitalisation | Fonterra | Colenso BBDO / Proximity, New Zealand | |||
| ANZ’s push for an equal future. | GoodWorks – Brand | ANZ | Whybin TBWA Melbourne | |||
| Breast Cream | GoodWorks – Non Profit | NZ Breast Cancer Foundation / Skinfood | Colenso BBDO / Proximity, New Zealand | |||
| End Acid Sale | GoodWorks – Non Profit | Make Love Not Scars | Ogilvy & Mather India | |||
| Hershey’s Happygrams | Real Time Marketing | The Hershey Company | MRM/McCANN Singapore | |||
| Love from Land Rover | Small Budget-Products | Land Rover New Zealand | Y&R New Zealand | |||
| Hell Pizza | Sustained Success | Hell Pizza | Barnes, Catmur & Friends Dentsu, New Zealand | |||
| World Gallery | Multi-market – Products | Apple, Inc. | TBWA \ Media Arts Lab, USA | |||
| BRONZE | ||||||
| Tough Is Not Enough | Automotive | Ford Motor Company Australia | Blue Hive Australia | |||
| Love from Land Rover | Automotive | Land Rover New Zealand | Y&R New Zealand | |||
| Band-Aid Heal with love | Beauty & Wellness | Shanghai Johnson & Johnson Pharmaceuticals | BBDO & Proximity China | |||
| The Unofficial Official Beer of SG | Beverages – Alcohol | Asia Pacific Breweries | BBDO Singapore | |||
| AdaAQUA | Beverages Non-Alcohol | Danone | Y&R Indonesia | |||
| OMRON: Your Voice, Their World | Corporate Reputation/Professional Services | Omron Automation India | McCann Worldgroup India | |||
| Price of Living 2040 | Financial Products & Services | Manulife (International) | PHD Hong Kong | |||
| Nimble It And Move On | Financial Products & Services | Nimble | McCann Melbourne | |||
| Snickers, Hungry Barber | Food | Mars Japan | I&S BBDO / BBDO Japan | |||
| Bet Regret | Government / Institutional | VRGF | McCann Melbourne | |||
| Ashbeclee | Media, Entertainment & Leisure | Perth Racing | 303MullenLowe Australia | |||
| The Suffering of Buffering | Media, Entertainment & Leisure | Google, India | MullenLowe Lintas Group, India | |||
| A Day Made Better Teacher Awards | Other Products & Services | OfficeMax Australia | Ogilvy Melbourne | |||
| Holding Hands in Depend | Other Products & Services | Yuhan Kimberly | Diamond Ogilvy, Korea | |||
| Cellphone to Sellphone | Other Products & Services | OLX India | MullenLowe Lintas Group, India | |||
| Challenge 100 | Retail | Anta | MullenLowe China | |||
| Wish Chain | Retail | Flipkart Internet | MullenLowe Lintas Group, India | |||
| Must Be Milk | Asia Pacific Brands | Fonterra | Colenso BBDO / Proximity, New Zealand | |||
| Teaching India the Dettol Habit | Brand Revitalisation | Reckitt Benckiser (India) | McCann Worldgroup India | |||
| Band-Aid Heal with love | Brand Revitalisation | Shanghai Johnson & Johnson Pharmaceuticals | BBDO & Proximity China | |||
| Track The Bite | Branded Utility | Godrej Consumer Products | MullenLowe Lintas Group, India | |||
| IBM BlueHub | Business-to-Business | IBM Japan | Ogilvy and Mather Japan | |||
| Brave and Beautiful | David vs Goliath | Dabur India | MullenLowe Lintas Group, India | |||
| Brave and Beautiful | GoodWorks – Brand | Dabur India | MullenLowe Lintas Group, India | |||
| Know Your English Banner | Media Innovation | British Council SIngapore | Grey Group Singapore | |||
| Challenge 100 | Real Time Marketing | Anta | MullenLowe China | |||
| Hungry Slip Ups | Small Budget-Products | Mars Food Inc. | BBDO Hong Kong | |||
| An Ugly Disease Turned Beautiful | Sponsorship & Event Marketing | MS | Grey Australia | |||
| OMO Reunion Champions | Sponsorship & Event Marketing | Unilever | MullenLowe Group Singapore | |||
| Challenge 100 | Sponsorship & Event Marketing | Anta | MullenLowe China | |||
| Curing Beer Boredom for 5 Years | Sustained Success | Beam Suntory | The Works, Australia | |||
| Discovering Real Togetherness | Sustained Success | Hindustan Unilever | MullenLowe Lintas Group, India | |||
