Mumbai: Crompton launched its marketing campaign ‘Lets Hangout Ghar Pe’ earlier this year through the release of TVCs for its Fans and LED range of products. The company announced today that the campaign has been received well and has helped in improving consumer awareness significantly over the past six months as per market research report. The company also shared that they are now associating with the current cricket series between India and England.
Conceptualized by BBDO India, this is an integrated brand campaign that is being executed across various touch points. The TVCs are being aired across national as well as regional channels. The effectiveness of the campaign was measured by leading research agency, AC Nielsen. Overall results showed that the television commercials have been effective in delivering targeted results on various brand parameters.
Both the TV commercials have been creatively shot to capture situations experienced by young couples. Shot in a modern and contemporary manner, the two films highlight Crompton’s presence in the lives of young consumers as they embark on their journey towards fulfilling their life’s dreams.
Commenting on the success of the campaign, Mr. Biswa Chakrabarti, Vice President – Brand and Channel Management, said, “The challenge for us was to find new and interesting ways to engage with the youth of today. Hence, we have strived to create a campaign that effectively connects with the young consumers. We are delighted to see that the campaign has connected well with the target audience improving the brand parameters across all our product categories. Encouraged by this success, we took the decision to be associated with the ongoing India England cricket series which will further strengthen our brand awareness.”
The new campaign ‘Let’s hang out Ghar Pe’ emphasizes on the fact that young couples of today are finding ways of making their homes the ideal place to hangout, something which till recently required one to go out of their homes. Crompton through its wide range of innovative products makes the ‘hang out at home’ a great experience.
