Mumbai: After a widely successful road safety week campaign last year, the Traffic Police Department of Mumbai has collaborated yet again with TopGear India Magazine for the 2nd edition of ‘Street Smart Street Safe’ 2017.
The Traffic Police Department is constantly trying to tackle everyday challenges for the citizens and this one-week long campaign reflects this notion and is an extension of the same values. The press conference held at Sofitel (BKC) on 11th January 2017 was graced by well-known personalities, Pooja Bedi and Dino Morea, who came forward to support this worthy cause.
Making it a noteworthy affair, the high-profile event witnessed the presence of political dignitaries and esteemed authorities including Joint Commissioner of Traffic Mr. Milind Rambhau Bharambe, Dr. Praveen Gedam, Transport Commissioner, Government of Maharashtra, Honorable Transport, Khar Land Development Minister Shri Diwakar Raote and lastly Founder of Olive Theory’s Ms. Sushmita Dalmia. In addition to this extensive effort in Mumbai and making it a state-wise affair, an on- ground activation in Kolhapur will also be conducted with an aim to spread road safety awareness.
Through this campaign, automotive and lifestyle magazine, Top Gear India aims to leverage its identity to raise awareness around the road safety week initiative that is currently being implemented by the Mumbai Traffic Police. The event had esteemed brands such as Olive Theory and MEP Infrastructure joining hands in this relevant cause as partners.
Commenting on the road safety campaign, Honorable Transport, Khar Land Development Minister Shri Diwakar Raote said,“This is a great initiative by Worldwide Media to educate everyone about the road safety measures. we are trying to bring in new processes in place where people are not supposed to go to RTO offices or agents. as everything will be online, from renewing licenses to paying fee.”
Milind Rambhau Bharambe, Joint Commissioner of Traffic, Mumbai said “Mumbai police is going cashless which means no one is going to accept any cash as fine on field. There will be CCTV cameras to keep an eye across the city and we will generate electronic tickets if anyone will be caught breaking rules. Not only this, Mumbai Traffic Police has launched MTP app which is available on iOS and android. Through this app anyone can upload pictures of any traffic violation taking place around them and share it with us.”
Commenting on the same, Head Strategy-Worldwide Media Pvt.Ltd. Mr. Sunil Wuthoo stated, “The Traffic Police Department of Mumbai, with many such efforts has been constantly trying to find a solution for the congestion on roads and road safety in general. We’re extremely proud to have associated with such a cause that affects people on a daily basis and we are optimistic that this campaign will be extremely successful.”
Co-Founder & Director, Olive Theory- Sushmita Dalmia said, “To add to all my fellow panelists, would like to add one thing to it that is Women’s safety which needs to be taken seriously across the nation and we need to support the Street Smart, Street Safe initiative.”
