Mumbai: After breaking the internet with the news of Eric Prydz performing at the festival and going in for an encore with Macklemore, LIVE Viacom18’s Vh1 Supersonic continues to slay the festival line-up game by unveiling its third headliner: Zedd.
Grammy Award Winner Zedd, a.k.a Anton Zaslavski, burst onto the music scene a few years ago with his remix from Skrillex and the Doors – Breakin’ A Sweat. He followed this up with his own track “Spectrum” and “Clarity”, his debut album both of which topped dance music and popular charts across the world.
Vh1 Supersonic also continues to live up to its promise of putting music first. The festival has revealed a diverse range of genres in its fourth edition including Big Room, Hip-hop, Electro, House, Trance, Techno and Drum n’ Bass. More artists encapsulating genres like Reggae / Dub and Future Bass are expected to be released in its next phase of announcements.
Commenting on the headlining acts this year, Saugato Bhowmik, Business Head – LIVE Viacom18 and Consumer Products said, “Vh1 Supersonic has always been about raising standards of LIVE experiences in India, breaking boundaries and offering something new to our audience. This year has been no different! With the earlier announcements and now with Zedd joining the headlining acts, we have given just a glimpse of the magnitude of what is expected at Vh1 Supersonic 2017. Zedd, with his own touch to dance music is sure to turn Vh1 Supersonic 2017 into a rich experience. We are thrilled to welcome him home once again, as he is part of the Supersonic family.”
In just 27 years, this Russian-German producer Zedd has established himself as one of the biggest forces in the world of dance music. He has produced for some of the biggest names such as Lady Gaga and Black Eyed Peas, and has collaborated with top vocalists such as Kesha, Ellie Goulding, Selena Gomez, Justin Bieber, to name a few. His album True Colors recently won an Award in the ‘Top Dance/ Electronic Album’ category at the Billboard Awards 2016.
Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, India said, “The electronic music scene in India is at its peak with global artists witnessing a huge fan following. As a brand, Budweiser aims to provide its fans, the best electronic music to experience and our association with Vh1 Supersonic acts as a testimony. This year Vh1 Supersonic will see some power packed performances by two world renowned artists debuting in India along with Zedd.”
Commenting on the announcement, Nomit Joshi, Head Marketing – Gionee said, “We are extremely excited the way the festival is coming together, staying true to its philosophy to provide an enriching and transformative experience. As a brand with our aim is to stay connected with the youth by partnering youth-centric properties. Vh1 Supersonic is re-affirming the belief audience had on the festival by putting together well balanced and diverse line-up”
