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Home Featured

Viaan Industries Ltd ties up with Eros International for a game development deal

by MN4U Bureau
January 31, 2017
in Featured, Marketing
Reading Time: 1 min read
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Viaan Industries Ltd ties up with Eros International

Viaan Industries Ltd ties up with Eros International

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Viaan Industries Ltd to develop an arcade game for Eros’ Trinity Pictures’ first franchise Amole Gupte’s spy-superhero film SNIFF

Mumbai: Viaan Industries, a popular gaming company started by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra has entered in to a game development deal with Eros International.

The Company will develop an arcade game for Eros’s Trinity Pictures first franchise- SNIFF directed by Amole Gupte.

A first for any Bollywood film, an arcade game for the spy-superhero film Sniff directed by Amole Gupte, will be developed by Viaan Studios (A division of Viaan Industries), leading AAA game developers. Eros will reserve full rights to exploit, publish and market the game especially designed for the film, slated to release on May 5, 2017.

Raj Kundra
Raj Kundra

Commenting on this unique venture, Raj Kundra, Viaan Industries Ltd added, “Eros has always been a gamechanger in the industry and we are happy to partner with the studio to develop this unique arcade game that we hope will not only entertain but leave an indelible mark in the minds of gamers across the country”.

Ajit Thakur
Ajit Thakur

Ajit Thakur, CEO, Trinity Pictures said, “This exclusive arcade game is a natural progression towards delivering on our promise of building true franchises in India. We see good potential in Viaan Studios developing this customized arcade game, and not just another mobile game, which can be enjoyed by kids and adults alike. We will be soon launching the Sniff game for our audiences to experience the film’s characters and their exploits”.

Tags: AAA game developersAjit ThakurBollywood filmRaj KundraSNIFF directed by Amole GupteTrinity PicturesViaan Industries

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