New Delhi: Novamax Appliances, one of India’s fastest-growing home appliance brands, has appointed acclaimed actor and director Saurabh Shukla as its official Brand Ambassador. The partnership marks a significant milestone in the company’s brand journey, reinforcing its commitment to trust, quality, and meaningful consumer engagement while strengthening its presence across Indian households.
Known for his versatility and credibility, Saurabh Shukla embodies the values that define the Novamax brand—reliability, performance, and trust. Through this association, the company aims to deepen consumer connections while showcasing its portfolio of smart, high-quality home appliances designed to meet the evolving needs of modern Indian families.
Over the years, Novamax Appliances has established itself as a trusted name in cooling and home appliance solutions by combining advanced technology, energy efficiency, and customer-centric design. The collaboration with Shukla aligns with the company’s vision of building a stronger, more relatable brand identity among consumers across the country.
Commenting on the association, Harshit Aggarwal, CEO and Founder, Novamax Appliances, said, “At Novamax Appliances, we have always thought that trust is the bedrock of any successful brand. Saurabh Shukla’s credibility, straightforward style, and the ability to connect with audiences across generations make him a natural fit for the brand. And as we keep expanding our presence across India, this partnership will help us reinforce our relationship with consumers. It will also highlight the quality and reliability that end up defining our products.”
Expressing his excitement about the collaboration, Saurabh Shukla said, “I am quite happy to be associated with Novamax Appliances, a brand that has been consistently focused on bringing real value and dependable products for Indian consumers. What really stood out for me is the company’s dedication to innovation without ever cutting back on quality or affordability. I am looking forward to being part of the brand’s journey as it keeps reaching more homes across the country and makes things feel a bit easier every day.”
The partnership will be supported by an integrated marketing campaign spanning television, digital platforms, print, outdoor advertising, retail branding, and social media. The campaign will feature Saurabh Shukla across multiple touchpoints, highlighting Novamax Appliances’ expanding range of products and reinforcing its promise of delivering comfort, convenience, and performance to consumers.
Backed by a rapidly expanding dealer network, a growing product portfolio, and increasing brand recognition, Novamax Appliances continues to strengthen its position in India’s home appliances market. The appointment of Saurabh Shukla as Brand Ambassador represents another strategic step in the company’s long-term vision of becoming a trusted household name for millions of Indian consumers.
