The Indian online fashion brand to cater to major markets in Europe and US under the program
Gurgaon: Unveiling more about their global expansion strategy, Yepme today announced its collaboration with Amazon – the leading global online marketplace – for selling its merchandise in key markets worldwide under the Amazon Global Selling Program. As part of the program, Yepme’s wide array of fashion products will be available across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform. Additionally, the merchandise will also be available in the US market through the program by March 2017.
Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers- including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their ‘Make in India’ products to consumers across the globe. Through this program, the brand Yepme will transcend geographical boundaries and take its offerings overseas to delight international customers.
Yepme has a great talent pool in product design, technology and brand building and its collaboration with Amazon is an ideal combination of two teams that can develop deep synergies. Amazon with its very large pool of loyal customers, obsession with customer experience and vast global ful filment footprint making it the perfect platform for Brands to launch across the globe.
“The Amazon Global Selling Program and this partnership can be game changing as Amazon provides global platform for Indian brands to service a multi-billion-dollar opportunity. Such partnerships can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value Fast Fashion Space” said Vivek Gaur, CEO, Yepme.
“We are very excited to have an Indian fashion brand getting on board with us through our Global Selling Program and to take their ‘Make in India’ offering global via Amazon. There is great demand for Indian products, not only the millions of Indians living abroad but also global consumers across ethnicities who benefit from a vast & unique selection at reasonable prices Indian brands and sellers. We look forward to helping Yepme navigate through the process of selling globally seamlessly, taking advantage of our services such as Fulfilment by Amazon (FBA) and leveraging the enormous demand for Indian fashion products across the globe.” said Gopal Pillai, Director & GM, Seller Services, Amazon India.
“Since its inception in 2015, our Global Selling Program has grown exponentially, with over 20000 merchants selling across 10 international markets. We are excited to boost the ‘Make in India’ initiative and also create an ecosystem of globally scaling Indian companies, and this collaboration is another step in that direction to achieve our goal of transforming the way India buys and sells.” adds Gopal.
