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Home Featured

CNN-News18 brings back its special campaign #WhereIsMyHome?

by MN4U Bureau
May 9, 2017
in Featured, Marketing
Reading Time: 1 min read
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CNN-News18 #WhereIsMyHome?

CNN-News18 #WhereIsMyHome?

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To focus on how the newly enacted Real Estate Regulation & Development Act will help home buyers

New Delhi: Buying a house one day is a dream that most Indians have. CNN-News18, through a special campaign ‘#WhereIsMyHome?’ done by the channel last year had highlighted the plight of families from all across the country, who have been waiting for their home to be delivered for years. It is against this background that the Central Government has brought the Real Estate Regulation & Development Act (RERA) into force on 1st May 2017. The objective of the Act is to bring transparency and accountability to the real estate sector and is likely to bring tremendous relief to home buyers.

Given this development, CNN-News18 is once again bringing back its special campaign ‘#WhereIsMyHome?’ This time, the campaign will focus on RERA and educate viewers about the Act through stories and case studies. The programming will also have stories which will question and expose the ‘Builder-Sarkar’ nexus along with cornering the builders to get answers from them on the same. Through the campaign, the channel will highlight stories of corruption in various development authorities which leads to a delay in the construction process and ultimately results in late deliveries.

CNN-News18 airs the stories in the news wheel and a special show at 5.30 pm, all through this week.

Tags: #WhereIsMyHome?Builder-SarkarCNN-News18Real Estate Regulation & Development Act (RERA)real estate sectorspecial campaign

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