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Home Featured

Amazon Prime Video India to add three new unscripted Original reality formats

by MN4U Bureau
August 23, 2017
in Featured, Mobile/Digital
Reading Time: 3 mins read
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Amazon Prime Video India to add three new unscripted Original reality formats

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Mumbai: Today, Amazon Prime Video India announced the creation of multiple Unscripted Originals(reality shows) for India, a first for a digital streaming service. The lineup comes to life with three new reality shows – Jestination Unknown, The Remix and Comic Kaun featuring industry stalwarts such as Vir Das, AnuMenon, AmitTrivedi, SunidhiChauhan and Nucleya; and comedians TanmayBhat, Sumukhi Suresh and Abish Mathew.With this foray into reality shows, Amazon Prime Video is once again changing the way video content is created and consumed in India.

James Farrell
James Farrell

James Farrell, Head of Content, Prime Video, Asia Pacific, said, “Reality shows are now more popular than ever, across a variety of genres. Customers globally have told us how much they enjoy reality shows, like the Japanese Prime Video fan favorite, The Bachelor Japan. With the launch of multiple new Original reality shows, we’re aiming to offer our Indian customers a variety of quality new reality content to enjoy.”

Vijay Subramaniam
Vijay Subramaniam

Vijay Subramaniam, Director, Content, Amazon Prime Video India, said “We’re always looking for new ways to engage with our customers. Weknow Indians enjoy reality TV, so we are creating new originals with the best new concepts and local Indian talent. We’re excited to add more variety to our service, and continue to reinvent the way Indian customers watch TV.”

Amazon revealed details of three reality shows which include a mix of comedy, music, travel and experiential content.

Jestination Unknown synopsis

Jestination Unknown will be a six-episode travelling comedy show that follows celebrated Indian comedian, Vir Das, and a rotating group of his comic friends. As each episode explores a new city across India, Das and his comic friends will explore the most important question of this show: what does India find funny, what doesn’t it find funny, how does the whole package of local culture – be it food, folklore, music, dance – change the perspective of a stand-up comedian, and their quest for comedy in India. Each episode will feature a series of sketches, vignettes, keen insights into how a comedian ticks, and will, eventually, culminate to a new stand-up comedy performance based on the group’s experience in the current city.

Some of the talent that will feature in the show along with Vir Das include SharulChanna, AnuMenon, KaviShastri and AshwinMushran.  Produced by ‘Weirdass’.

The Remix synopsis

Based on an established format that has been sold in 15 countries across Asia, Africa and Europe, The Remixwill be a 10-episode music reality competition show where DJs and singers pair up to create remixes and compete for a big prize. In each episode, the DJ/singer pairs will reinterpret a popular song in a new style or format, which will change from challenge to challenge. At the end of every performance, a panel of celebrity judges will choose who advances and who will be eliminated.The Remix will bethe first series to incorporate a DJ and electronic music, but will feature many of the same core storytelling elements as its predecessors.

Some of the talent that will feature as judges in the show will include Nucleya, SunidhiChauhanand AmitTrivedi.  Produced by ‘Grey Matter’.

Comic Kaun(Working Title)synopsis

Comic Kaun will be a 10-episode nationwide hunt to find India’s next big comic sensation. A panel of top comedian judges will preside over a pool of emerging comedians in India who will compete for the coveted prize.  Each episode will focus on a specific comedy genre (e.g. anecdotal, observational, and improvisational) and the judges will serve as mentors in their genre of expertise. Comic Kaun offers an opportunity to embrace this genre in a fresh, new competition format that has not been used in India yet.

Some of the talent that will feature in the show will include well-known comics Abish Mathew and Sumukhi Suresh as the hosts along with top comedians like TanmayBhat, Kenny Sebastian, Naveen Richard, Aadar Malik, SapanVerma, Kanan Gill, KaneezSurka and BiswaKalyanRath.  Produced by ‘OML’.

Tags: Aadar MalikAmazon Prime Video IndiaAmitTrivediAnuMenonKanan GillKaneezSurka and BiswaKalyanRath.Kenny SebastianNaveen RichardRemix Comic KaunSapanVermaSumukhi Suresh and Abish MathewTanmayBhatVir Das

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