FOX Networks Group Asia (FNGA) has launched its creative production house FOX Content Labs in Asia as part of FNGA’s strategy to become a consolidated service provider who offers brands bespoke solutions and flexibility to pick and choose genres, channels and formats.
According to the company’s statement, this is the first time its branded content and advertising solutions portfolio has been consolidated under one brand and leadership. FOX Content Labs was created in response to the shifting brand needs in today’s advertising environment, the press statement said.
Brands which have already jumped on board include Maybelline and Neutrogena through Asia’s Next Top Model, as well as AccorHotels.
FOX Content Labs also looks to give brands more control over ad spend and provide an easier way to create integrated campaigns in what it calls “a trusted, brand-safe environment.” It will also allow brands to increase reach, deepen engagement and deliver marketing strategies via channels such as FOX Sports, Entertainment, Movies and National Geographic.
Offerings also include long and short-form video content, active and passive product integration, celebrity talent access, on-the-ground activations and more. This can be shared and extended across consumers’ most relevant touch points in every market; from linear TV, to live events, to social and digital platforms. FOX Content Labs will have central production studios in Hong Kong and Singapore alongside experienced satellite teams in all of FOX’s key APAC markets.
“Our goal is to be the number one partner of choice for brands in Asia and the Middle East looking to create premium quality, integrated content solutions; and to help advertisers drive a collective 1 trillion impressions across our key markets every year,” Mike Rich, EVP, sales and content Partnerships, FOX Networks Group Asia said.
