Mumbai: Eros International announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has forged a strategic partnership with Foxxum, a leading provider of Smart TV solutions, to provide its vast library of premium content on the Foxxum TV App Store worldwide.
Through this association, Eros Now continues its global expansion. Apart from the extensive catalogue of Bollywood and regional language films, music videos, TV shows and original shows will be pre-integrated on Foxxum’s Smart TV Store and made available to their millions of users across a wide range of devices worldwide. Users will also have access to Eros Now’s exciting features including full length movies, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, video progression and access to a watch list of titles.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Launching Eros Now on Foxxum, one of the finest Smart TV platform solutions providers, reinforces our presence and our reach strategy worldwide. We continue to work toward providing the best of Indian entertainment across multiple screens and seamless user experience by being platform agnostic.”
“To succeed in today’s challenging Over-The-Top market it is essential to concentrate on the users’ demands and needs by delivering not only varied, but also up-to-date content, with extensive geographic reach, language choice, and cross-platform support. Eros Now fulfills all these requirements and we are happy to have them as partners, enriching our portfolio of on-demand apps for Smart TVs on a global level,” commented Ronny Lutzi, CEO at Foxxum.
Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital says, “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Metrological and expand Eros Now’s global presence. Eros Now’s extensive premium content will now additionally reach millions of households, giving us the flexibility to customize consumers’ viewing experiences.”
