Mumbai: ITW Consulting has acquired in-stadia advertising rights for Indian And Australian Tours of South Africa for 2017/2018. ITWConsulting rights to market and sell these in-stadia advertising rights, to non-South African companies and entities. ITW consulting won the rights as they offered value for the inventory amongst other agencies.
With these rights, ITW Consulting will cover 3 Tests, 6 ODIs and 3 International T20’s under South Africa v/s India Series and 4 Tests from 1st March to 30th March 2018 under South Africa vs. Australia Series.
ITW is permitted to re-sell and market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially.
The team players are yet to be decided, match schedule is given below.
| Date | Day | Match | Venue | Tentative Time (IST) |
| 5th – 9th Jan | Fri – Tue | 1st Test | Cape Town | 2:00 PM |
| 13th – 17th Jan | Sat – Wed | 2nd Test | Centurion | 1:30 PM |
| 24nd – 28th Jan | Wed – Sun | 3rd Test | Jo’burg | 1:30 PM |
| 1stFeb | Thu | 1st ODI | Durban | 5:00 PM |
| 4thFeb | Sun | 2nd ODI | Centurion | 1:30 PM |
| 7thFeb | Wed | 3rd ODI | Capetown | 5:00 PM |
| 10th Feb | Sat | 4th ODI | Jo’burg | 5:00 PM |
| 13nd Feb | Tue | 5th ODI | Port Elizabeth | 5:00 PM |
| 16th Feb | Fri | 6th ODI | Centurion | 5:00 PM |
| 18th Feb | Sun | 1st T20 | Jo’burg | 6:00 PM |
| 21st Feb | Wed | 2nd T20 | Centurion | 9:30 PM |
| 24th Feb | Sat | 3rd T20 | Cape Town | 9:30 PM |
Commenting on the association, M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd. (a Global Sports Commerce affiliate) said, “We are one of the new generation companies and are delighted to partner with Cricket South Africa andMegapro Marketing (Ry) Ltdfor these two series. We are sure that we will be able to build strong and strategic brand associations that will be fruitful for both, the brands and cricket fans across the globe.”
Commenting on the deal, Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. said, “With utmost pride in bagging these rights, ITW welcomes brands around the world to stand tall with global brands and cherish a seamless branding experience in South Africa, across 2 months of high octane competitive cricket.”
“The Proteas have always been marquee opponents to the visiting Men in Blue over the last 3 decades. Its ‘Redemption’ time for the Indians now playing away from home, post their overhaul by the South Africans during the Freedom Trophy in India, way back in 2015”, he further added.
