Mumbai: Sony Entertainment Television and the makers of Ek Duje Ke Vaaste, well-known writer and producer, Dilip Jha of Bindu Moving Images, are all set to present a fresh and unusual modern day love story, ‘Yeh Pyaar Nahi Toh Kya Hai’ that will be starting from 12th March 2018.
The Story of ‘Yeh Pyaar Nahi Toh Kya Hai’ deals with an aspiring lawyer who is in constant quest for success. Even though he is successful, he has a never-ending zeal to traverse more horizons of success. The story will keep the viewers on the edge of their seat, create a stir and ignite a thought and question how important love is in entire scheme of things for modern day couple. If your loved one is not by your side then material achievement and success is of no value.
Set in the backdrop of contemporary Delhi. A major portion of the show has been shot at real mansions and landmark spots in and around Delhi and Noida depicting the authentic upper middle-class lifestyle and culture and offer a magnanimous viewing experience to the audience.
The show has roped in Namit Khanna as the lead male protagonist to play the role of Siddhant Sinha. He is a known name in the world of modelling and worked with flagship brands like Sabyasachi amongst others and his role in web series have also been well received. Debutant Palak Jain will be playing the lead female protagonist, Anushka Reddy. The star-cast also includes other big names from the industry like Manish Choudhary, Alka Amin, Anurag Arora and others who are an integral part of the show.
