Mumbai: Sony YAY! marks the first birthday celebrations with the announcement of its plan on Building a Robust Programming Portfolio and expanding its foot prints to new territories.
As aprt of its stratyegy to Build a robust content portfolio for their young fans, the channel announces the launch of their new super show – KickO and Super Speedo, an action-comedy, The show features adventures of a superhero kid and his special gadget car Super Speedo. It promises to capture kids’ imagination through high quality 3D animation and edge of the seat excitement in every episode that airs everyday at 12:00 PM starting 21st May.
Sony YAY also introduces ten new films on television in 2018, with five launching this summer as a part of their movie festival ‘Housefull Fridays’.Based on two of their flagship shows, the five films being premiered are Honey Bunny in Plane Hijack, Honey Bunny in Himalayan Car Rally, Honey Bunny in Double Impact, Guru aurBhole the Gladiators and Guru aurBhole in Alien Busters.These films premiere every Friday starting 4thMay at 9:30AM and 1:30PM. Apart from these new films, the channel is also introducing all new holiday episodes of the shows.
The channel adds two new language options – Bengali and Malayalam, becoming the only kids channel in India with 5 languages – Hindi, Tamil, Telugu, Bengali and Malayalam, With 100% of the viewable airtime dedicated to original, home-grown Indian content, the channel has already produced 88 hours of original content and is slated to scale up to an additional 120 hours in the second year.
Sony YAY enters into licensing and merchandising in association with Black White Orange (BWO), India’s leading licensing, merchandising and brand agency.From toys to stationery, from apparel to bath and laundry, the channel aims to bring alive its endearing characters and make them a part of kids’ lives wherever they are.
LeenaLeleDutta, Business Head, SPN Kids Genre said, “Right from inception, our effort continues to be centered on adding happiness, entertainment and interactivity in kids’ lives through all our initiatives and we are overwhelmed with all the response. Kids are the heart of everything we do. Sony YAY! has characterized itself by being close to children, and creating worlds and stories with them through endearing characters, be it on-air or on-ground. Through this exercise, kids have built a bond with our characters and have come to love Guru and his singing, Bhole and his antiques, Popat and his wit and so on. With our bag full of goodies for kids this new year, we are sure to give them a YAY!tastic time!”
Sony YAY! has been viewed by 15 million kids weekly and 24 million kids per month. The channel plans to further extend its viewebase through a comprehensive summer campaign, that reaches out to over 25 million kids across the country through an extensive TV plan coupled with on-ground activations like 84 cities canter, mall activations and various other associations.
