Mumbai: Happy mcgarrybowen’s specialist B2B arm has bagged the integrated communication mandate for IndiaMART, an online marketplace that assists Small & Medium Enterprises (SMEs), Large Enterprises and individuals to trade with each other at a common, reliable and transparent platform. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.
As part of the mandate, Happy mcgarrybowen will fuel the brand’s aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.
Commenting on the appointment, Sumit Bedi, Vice President, Marketing, IndiaMART said, “We were looking for a digital-first agency to drive our integrated marketing communication plan. Apart from our SME clients, this year we are also focussing on ‘Brand Solutions’ and our new online payment gateway, ‘Pay with IndiaMART’. Happy mcgarrybowen clearly fits the bill as it understands the digital space very well. We hope that our association with the exciting team at the agency will help us create some highly engaging communication for our target audience.” For the record, while ‘Brand Solutions’ by IndiaMART offers enterprise companies to grow their distribution and sales network via the IndiaMART platform, ‘Pay with IndiaMART’ enables easy low-cost instant payments through IndiaMART.
PM Praveen Das, MD – Happy mcgarrybowen, summed up the new business win by saying, “For Happy mcgarrybowen’s new arm specialising in B2B, IndiaMART is a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response. We are very happy to partner with IndiaMART to help accelerate their growth and leapfrog ahead with unconventional ideas using technology.”
