Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Deluxe India Adds 3D Thrills to the Latest Hollywood Hit Avengers: Infinity War

by MN4U Bureau
May 26, 2018
in Featured, International
Reading Time: 3 mins read
A A
Deluxe India Adds 3D Thrills to the Latest Hollywood Hit Avengers: Infinity War

Share Share ShareShare

Mumbai :Avengers: Infinity War has already crossed the 500-million-dollar mark at US Box Office and US$ 1-Billion in Global Box Office receipts, while becoming India’s highest grossing (Rs. 200 Crores plus) Hollywood film. But what most people don’t know is that this dazzling movie has a strong India connection as well.

Applauded for its breathtaking visual effects and storytelling full of vivid characters, the film showcases some stunning 3D imagery, and that’s where the India connection comes alive. The stereo conversion (or what is commonly known as 2D to 3D) of Avengers: Infinity War was undertaken in Pune, where more than 800 artists were involved along with production staff, editorial team and all support teams of Deluxe India.

Tanmoy Gupta
Tanmoy Gupta

“As the lead 3D team, we completed 110 minutes of this movie, which took approximately 5 months to finish. We worked in concert with Deluxe’s Stereo D teams in Burbank and Toronto which was an added advantage in creating a timely finish on this memorable project,” says Tanmoy Gupta, Creative Supervisor at Deluxe India Pune.

 “Stereo conversion involves three major steps which are Rotoscopy, Depth and Paint which successfully creates the overall 3D effect while maintaining natural shape of the characters without distorting their original look,” said Gupta.

The film reunites a battalion of Marvel superheroes including Iron Man, Doctor Strange, Black Widow, Captain America, Thor, Black Panther, Hulk and Spider-Man etc., who come together to save the universe from the powerful Thanos.

“Facing a demanding production schedule, our teams worked hard together, led by Marvel’s senior 3D team headed by Evan Jacobs and John Goldsmith, along with our Burbank-based stereographer Emma Webb, who knew exactly what the client expected from us and made certain we delivered.”

Prafull Gade
Prafull Gade

Prafull Gade, Managing Director of Deluxe India says, “Stereo conversion involves a lot of skilled manpower including Supervisors, Leads, Production Coordinators and Artists, etc. Many departments  must work in sync to generate the gorgeous imagery that our clients have come to expect from us. The artists here are the frontline and they are the ones who initiate the process of conversion. They are assisted by the Supervisors, Leads, and Production Coordinators as the progression of each team’s work contributes to the 3D imagery on over 150 thousand frames of footage.”

“It calls for an extra-ordinary team work where thousands of artists sitting on opposite ends of the earth are coordinating with each other on a single project. Our teams have daily online sessions receiving live feeds to review our work with the client and stereographers, which provides a direct link with the client’s specifications for the project,” added Gade.

“Our brief was for a specific look and feel beyond simply cinematic. They wanted the superheroes to be overstated, and look natural but really powerful,” says Gupta.

“Deluxe India is equipped with state-of-the-art technology and have had the privilege to work on some of the best Hollywood movies. The company prides itself on its focus on career development, while providing opportunities to work on movies like: Rogue One: A Star Wars Story; Blade Runner 2049; Black Panther; Avengers: Infinity War; among many others. Feature stereography, vfx, and animation are all great professional paths to follow and we provide those services and more,” said Gade “We’ve been especially proud to see young talent grow and flourish in this exciting new environment as part of Deluxe – a worldwide brand that has served the entertainment industry for over 100 years.”

Tags: crossed the 500-million dollar markDeluxe India Adds 3D ThrillsInfinity WarLatest Hollywood Hit AvengersUSBox Office and US$ 1-Billion

RECENT POSTS

Havas strengthens experiential marketing arm Havas Play with acquisition of UK-based Bearded Kitten
International

Havas strengthens experiential marketing arm Havas Play with acquisition of UK-based Bearded Kitten

December 4, 2025
0

Mumbai: Havas has announced the acquisition of multi-award-winning experiential agency Bearded Kitten, further strengthening its global experiential marketing offering under...

Read moreDetails
Zee Entertainment UK and Samsung TV Plus partner to launch first single-IP Indian channel Jodha Akbar in France
International

Zee Entertainment UK and Samsung TV Plus partner to launch first single-IP Indian channel Jodha Akbar in France

December 3, 2025
0

Mumbai: Zee Entertainment UK has announced the launch of Jodha Akbar, the first-ever single IP Indian channel to debut in...

Read moreDetails
Havas expands data capabilities with strategic acquisition of Unnest
International

Havas expands data capabilities with strategic acquisition of Unnest

December 2, 2025
0

Mumbai: Havas has announced the acquisition of Unnest, a French data consulting and engineering firm known for its end-to-end expertise...

Read moreDetails
WPP acquires UK-based ecommerce technology company Cloud Commerce Group
International

WPP unveils its third London campus at the landmark One Southwark Bridge

November 26, 2025
0

Mumbai: WPP has announced the official opening of One Southwark Bridge, its third London campus and fourth in the UK,...

Read moreDetails
Neil French, Global Advertising Icon and Creative Provocateur, Passes Away at 81
Advertising

Neil French, Global Advertising Icon and Creative Provocateur, Passes Away at 81

November 21, 2025
0

Mumbai: Neil French, one of the most influential and unapologetically bold figures in global advertising, has passed away in Majorca...

Read moreDetails
Daniel Dae Kim to lead and executive produce new host-led travel series, K-Everything, from CNN Original series
International

Daniel Dae Kim to lead and executive produce new host-led travel series, K-Everything, from CNN Original series

November 19, 2025
0

Mumbai: A new host-led multi-platform travel series,  K-Everything, with Tony-award nominated actor, director, producer, and social advocate Daniel Dae Kim is...

Read moreDetails

LATEST NEWS

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.