Chennai: Tamil News and Current affairs Channel, Cauvery News has chalked out aggressive growth palns in the recent past. As part of its strategy to ramp up its reach and last mile connectivity, the channel has outsourced their Channel distribution task to Cornerstone, a media consulting and an experiential marketing firm.
Immanuvel Sri, Head – Channel distribution, Cornerstone, informs “Cauvery News, as a part of their revamp plans have outsourced us counting on our vast experience in the regional market and our extensive networking credentials across the globe.”
Mr. RBU Shyam Kumar, President of Cauvery News and Founder of Cornerstone perceives it as “a golden knot, where Cornerstone’s experience will empower Cauvery’s energy and the market will notice a conspicuous change soon.” He further informs that “Cauvery News will work on McCarthy’s basic 4 Ps as they partake in our revamp process with equal emphasis on the 5th P – “the People.”
Mr. Prem Kumar, Executive Director of Cauvery News affirms, “We are shifting gears and outsourcing experienced professionals which will definitely lead us to the change that the market needs.”
Cauvery News is promoted by Cauvery Power trading Chennai Private Limited. Group companies include Elango Industries, Kaveri Gas Power, Cauvery Solar Power and Cauvery Power Generation Chennai Private Limited. Headquarters at Ekatuthangal in Chennai, the Channelhas world class studios, newsroom and presentation areas designed by one of the world’s most renowned broadcast architect.
