Bangalore:Britannia NutriChoice has personified the romantic coming together of their two seemingly opposite ingredients – the smooth and silky Chocolate, who falls for the bland and boring Oats, in a Hollywood-like animated trailer called ‘When Oats Met Chocolate’. The trailer-esque digital film is an attempt to educate consumers that healthy snacking need not be boring, but fun and quite delicious!
The film comes on the back of Britannia NutriChoice’s new launch – NutriChoice Oats Chocolate and Almond Cookies. It takes insight from the fact that there is a growing preference for healthy snacks, but taste remains an important deciding factor. Oats, a health favourite often loses the battle to taste as it is deemed as a bland ingredient. To counter this perception and to make Oats more palatable and bridge the gap between Health & Taste, Chocolate has been introduced into NutriChoiceOats cookies.
The animated trailer was conceptualised by J Walter Thompson Bangalore.
“A good choice can go a long way. But very often, the first step towards eating healthy is the hardest one to take. Since its inception two years back, NutriChoice Oats Cookies has constantly pushed the boundaries of taste to make the consumption of healthy foods more palatable. People have never been able to envision seemingly opposite ingredients like Oats and Chocolate coming together in product. The all-new Oats cookies, now with delicious chocolate and wholesome almonds is the perfect combination of taste and health, and a great reason to start having Oats. This product is a testament to Britannia’s strong innovation-led business. ” said Ali Harris Shere, VP – Marketing, Britannia Industries Limited.
“Great love stories are often made of unusual pairings; one such pairing is that of Oats and Chocolate. Together, the ingredients create something better than each of them individually. With the magic that ensued between the two, it seemed only fitting to unfold their romance through snackable content as addictive as them!” said Priya Shivakumar, Senior Vice President and Executive Creative Director, J Walter Thompson Bangalore.
The NutriChoice Oats brand (launched in 2016) is already the 3rd biggest sub brand within the premium health biscuits portfolio in the country today. NutriChoice Oats Chocolate & Almond Cookies will be available at Rs. 25 (75 grams) and Rs. 50 (150 grams).
Campaign Credits:
Creative Agency: J Walter Thompson Bangalore
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Priya Shivakumar
Executive Business Director: Tiraz Balaporia
Creative Directors: Pradeep Ravindran, Ashwin Lingan
Copywriter: Saagarika Shenoy
Art Directors: Akshay Bhat, Sarath Mekkat, Shashank Dutta
Account Management: Sandeep Mathummal, Anand Madhan, Prashant Lakhotia
Production house: Rocket Science Animations
Director: Vivekananda Roy Ghatak
Animators: Shikhar Vyas, Hage Nobin
Music Director: Roy Menezes
Britannia Industries Limited
Vice President – Marketing: Ali Shere Harris
Category Manager: NidhiSaraf
Group Product Manager: Anupam Nair
Brand Manager: VinayTiwari
