New Delhi : European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual range of footwear. This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers.
The actor from Patna has acted in super-hit films like ‘M. S. Dhoni’ & ‘Kai Po Che’ and is considered a youth icon and trendsetter amongst his huge fan base comprising mostly GenNext. Rajput will initially be seen promoting Bata’s New Men’s Casual collection.
“Sushant is a multi-faceted actor who is a favorite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth,” said Mr. Sandeep Kataria, Chief Executive Officer, Bata India Limited
Bata’s latest New Casual Collection with mesh, flyknit and Lycra materials and light weight soles not only ups your cool quotient but also offers comfort, design and value for men who love the trendy and casual look.These sneakers (low cut & high ankle) are available in navy, beige, brown and olive colors.
“Bata has always been one of my favorite brands and I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘Be Surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too.” said Sushant Singh Rajput, on his association with Bata.
Bata already has Kriti Sanon as a brand ambassador for their women’s range and Smriti Mandhana as the face of their sports brand – Power. As Bata’s new brand ambassador for men’s footwear, Sushant Singh Rajput will be seen promoting Bata’s popular brands including the newly launched Bata New Men’s Casual collection, already available across all Bata stores.
