- The Telecom network ID mapping solution was developed at the zeotap’s technology HQ (Bengaluru) and currently serves over 50 of the top global 100 brands
- ZeoCoreTM, the technology that powers zeotap’s products, is granted its first patent in the US region and awaits two additional pending patents in the EU and Canada
- The patent reflects a GDPR-compliant process of linking traditional and digital identifiers with deterministic user data within telecom environments
- zeoCoreTM ingests, processes and harmonizes more than four billion customer audience profiles, most of them refreshed daily
Mumbai :The global data company zeotap announced that its technology platform zeoCoreTM, which processes and merges large sets of raw data for optimal customized campaign performance, has received its first patent in the US recognizing its innovative telecom network-based ID mapping solution. Meanwhile, the company has two pending patents in the EU and Canada, which upon approval will make zeoCoreTM a recognized and protected solution in some of the major mobile advertising markets in the world.
The earned patent reflects a GDPR-compliant process of linking traditional and digital identifiers with deterministic user data within telecom network environments. This proprietary technology solution is the only one of its kind globally and has helped zeotap secure leading telecom operators the world over as clients.
Zeotap’s engineers from the Bangalore Tech HQ have worked for more than three years to achieve this feat in collaboration with two external teams of German and US lawyers and patent attorneys who provided their legal guidance with the filing process.
In 2014, when the idea of zeotap was first conceptualized, there were no existing players in the marketing industry with a solution capable of leveraging the varying complexity and volumes of big data from large corporations. Daniel Heer – Founder & CEO at zeotap and Projjol Banerjea – Founder & CPO at zeotap took this opportunity, to create what is today known as zeoCoreTM – the intelligent technology that powers zeotap’s solutions. Four years and a US patent later, zeoCoreTMis able to ingest, process and harmonize more than four billion customer profiles, most of those refreshed on a daily basis from a wide range of high-quality data partners, and currently serves over 50 of the top 100 global brands.
“ZeoCoreTM is a breakthrough solution that contributes to the industry by offering something not previously available: offline to online ID linking capabilities,” says Jannik Podlesny, Solutions Architect at zeotap “This is made possible by our uniquely architected technology solution that enables the anonymous mapping and processing of customer data within the telecom data network.”
“We’re a technology-focused company and we’ve invested heavily in engineering and data science since inception,” says Projjol Banerjea – Founder & CPO at zeotap. “These patents clearly evince the long-term competitive advantage we’ve developed with zeoCoreTM.”
