Mumbai: Zeotap, the global data platform announces today its 9th telecom partnership with Three Hutchinson UK. With this partnership, agencies and advertisers in the UK will be able to activate Three UK’s ID-verified socio-demographic data across their campaigns, which has proven to be up to 6x more accurate than market benchmarks.
As part of this partnership, Three UK will be entering the programmatic ad market with a new proposition allowing brands to use its customer data to help improve the accuracy of mobile campaigns. Brands and publishers will be able to access Three’s anonymised customer data to target campaigns at audiences based on age, gender and work and home location.
Commenting on the partnership, Projjol Banerjea, Co-founder & CPO, zeotap said, ’We’re excited to partner with Three and expand our telecom partnerships across the globe. One of our most strategic products Connect has been gaining impressive traction in the market since we launched it later last year, and partnerships like this one help additionally enrich our identity graph’.
Zeotap Connect is already serving with three of the top 10 global advertisers across several key verticals such Fast Moving Consumer Goods (FMCG) and fast food / quick service restaurants (QSR). These premier brands trust us with their first-party CRM data and optimizing their mobile campaigns at a global scale in a way they never could before.”
Additionally, Three UK’s data will also be adding into zeotap’s deterministic matching capabilities for their recently launched identity solution ‘Connect’. In December 2018, zeotap launched Connect and zeotap is the first and only company to offer this solution at a global scale via its partnerships with telecom operators.Connect is integrated with seven DSP and DMP channels, including Google Marketing Platform, The Trade Desk, Appnexus, Adform and Amobee amongst others.
