Chennai: Vodafone Idea has announced a strategic partnership with Sun TV Network, to strengthen content offering in Southern India. The partnership will enable subscribers of Vodafone Idea access to Sun NXT’s, Sun TV Network’s over-the-top platform, exclusive digital content.
Sun TV Network owned OTT platform, Sun NXT, caters to Tamil, Telugu, Kannada and Malayalam audiences having over 50,000+ hours of content and Live streaming of all its 35 channels in all four South India regional language.
“We believe that video and vernacular are the new growth drivers in digital content consumption today, especially in markets of South India. Regional content creates affinity amongst the consumers,” said Sashi Shankar, Chief Marketing Officer, Vodafone Idea.
The content deal allows Vodafone Idea customers to access the above content. Users will be able to access Sun NXT on Vodafone Play and Idea Movies and TV app respectively.
