Mumbai: Liqvd Digital India Limited, a creative-first agency providing integrated marketing solutions, has filed its Draft Red Herring Prospectus (DRHP) for a proposed ₹37 crore SME Initial Public Offering (IPO), as it looks to strengthen its technology capabilities and accelerate expansion plans.
The proposed public offering comprises a fresh issue of equity shares aggregating up to ₹37 crore, along with an Offer for Sale (OFS) by certain promoter shareholders. The company intends to list its equity shares on the BSE SME platform, subject to regulatory approvals and prevailing market conditions.
The IPO proposal comes as Liqvd Digital continues to expand its technology-led marketing ecosystem by integrating artificial intelligence (AI), automation and proprietary digital platforms to improve campaign execution, operational efficiency and client outcomes.
As part of the proposed utilisation of funds, the company plans to allocate ₹915.45 lakh from the fresh issue proceeds toward establishing a Full Scale VCP Hub, which it describes as a strategic investment aligned with changing digital marketing demands and its long-term ambition of becoming an AI-integrated content and marketing partner for brands.
The company also intends to utilise a portion of the proceeds to acquire the remaining 23.21% stake in AdLift Marketing Private Limited, following its acquisition of a majority stake in AdLift in April 2025 as part of a phased transaction.
Liqvd Digital has continued to invest in technology and proprietary platforms aimed at helping brands improve customer acquisition, audience targeting and engagement.
Among its technology assets is Tesseract, an AI laboratory developed by the AdLift Group, which supports campaign acceleration, content automation and audience intelligence. The platform enables brands to measure and analyse visibility across AI-powered search and recommendation ecosystems including ChatGPT, Perplexity and Gemini, while offering tools ranging from recommendation engines and analytics dashboards to AI-enabled content generation.
Commenting on the development, Arnab Mitra, Chairman & Managing Director, Liqvd Digital India Limited, said, “Brands today are looking for partners who can bring together creativity, technology and performance under one roof. That has been our focus, and the proposed IPO marks an important milestone in our journey.”
He further added, “AI is already changing the way content is created and personalised. It is helping reduce timelines, improve efficiencies and unlock new possibilities for brands. While technology is playing a bigger role than ever before, we believe human creativity remains at the heart of great marketing. Our approach is to combine the power of AI with creative thinking to deliver better outcomes at scale.”
The proposed IPO reflects Liqvd Digital’s broader strategy of combining creative capabilities with AI-powered execution as brands increasingly seek integrated marketing solutions capable of delivering measurable business outcomes in a rapidly evolving digital landscape.
