Mumbai : American Tourister believes that the memories you make and the friends you meet while on the road are worth their weight in gold. This sentiment has been captured in their latest campaign for a new range of luggage bags, #YourAccessToTheWorld. Spearheaded by global sports icon and cricketing superstar Virat Kohli, the campaign celebrates the ups and downs of life on the road, and encourages us all to live life to its absolute fullest.
Commenting on the launch of the new campaign, Anushree Tainwala, Executive Director Marketing, Samsonite South Asia, said, “I am delighted to announce the launch of an iconic new campaign for American Tourister. When travelling the world your luggage acts as a gateway to thrilling new experiences – #YourAccessToTheWorld! And our new campaign perfectly captures the excitement of setting off on an adventure with nothing but your luggage. This newest range of wheeled luggage bags has been meticulously designed to be stylish, innovative, and instantly recognisable – the ideal companion for today’s globetrotting traveller. And there’s no one who embodies modern India’s thirst for travel and adventure better than Virat Kohli!”
Abhinav Tripathi, Executive Creative Director, McCann shared, “It’s a pleasure to have a celebrity on a brand, and yet have the brand be a bigger celebrity. That’s our approach for American Tourister this year. We make Virat travel to obscure parts of the world, where he may not be known but his American Tourister luggage definitely is.”
Dave Kleiber, director of the TVC added, “Virat is quite a sport who was willing to take a subtle dig at himself in these films. It was a fantastic experience to be able to work with American Tourister and Virat Kohli to create these truly memorable films.”
Link to the TVC:
https://www.youtube.com/watch?v=ZxEISf6qBwU
Agency & Production Credentials:
Creative Team: Abhinav Tripathi; Shazaad Arjani; Ganesh Palkar
Film Production: Vrushali Sawant
Account Management: Suraja Kishore; Bhuvnesh Joshi; Sapna Bangera
Production House: Kiss Films
Director name: Dave Kleiber
Producer: Dalbir Singh, Paramvir Singh
Executive Producer: Vaishakhi Traynor
Location: Melbourne
