Bengaluru: Bloomingdale Public Relations has appointed Ekta Sibal as Communications Lead for South India, strengthening the agency’s presence across one of India’s most dynamic and fast-growing regional markets.
Based in Bangalore, Ekta will spearhead Bloomingdale PR’s growth strategy across southern India, focusing on deepening client relationships, building strong media networks, and expanding partnerships with brands, founders and business leaders. She will report to Vikram Kharvi, CEO, Bloomingdale Public Relations.
The appointment comes at a time when South India continues to emerge as a major hub for consumer brands, startups and technology-led enterprises, driving the need for regionally nuanced and founder-centric communications strategies.
Ekta brings over a decade of experience in building and scaling consumer brands across sectors including Technology, D2C, FMCG, Fintech and Lifestyle. Her career spans leadership roles across both high-growth startups and Fortune 500 companies, having worked with brands such as Walmart, Huawei, TikTok and Flipkart, as well as startups including Kapiva, The Whole Truth Foods, Josh Talks and Super Tails. Her expertise covers crisis communications, brand storytelling and integrated marketing, with a strong track record of delivering narrative-led strategies that drive measurable business outcomes.
Her strengths lie in working closely with founders and leadership teams to craft compelling brand narratives, build media equity and create long-term reputation frameworks across competitive markets.
Commenting on the appointment, Vikram Kharvi, CEO, Bloomingdale Public Relations, said, “The South is experiencing a remarkable surge in entrepreneurial energy, and brands need communications partners who truly understand the nuances of building in this market. Ekta brings deep sector expertise, strong founder relationships, and a brand-first mindset that aligns perfectly with where we see PR heading. We’re thrilled to have her lead our expansion at such a pivotal moment for the region.”
Speaking about her new role, Ekta said, “There’s nothing quite like partnering with new businesses and watching the ecosystem transform around them. The pace of change is exhilarating, and PR has had to evolve just as quickly. Bloomingdale PR gets this instinctively, they’re already at the forefront of founder-led, brand-centric communications, which is exactly how I’ve always approached the works. Together, I’m excited to shape the next decade of storytelling in one of India’s most dynamic markets.”
