New Delhi: Okaya Power Private Ltd a Rs. 1000+ crore Group and the makers of Okaya batteries for Home UPS , Solar Systems, Automobiles, E-rickshaw applications and a host of other brands like MtekPower, DigiPower and Nasaka RO Water Purifier System has appointed BEI Confluence as its Communication partner for Brand Strategy, Creative and Digital communication mandate.
Okaya is one of the market leaders with all India footprint in the Home UPS Battery segment commanding a large market share and growing at a substantial pace on a year on year basis. Okaya has been known in the market as a technology leader, with many firsts to its credit like colourful batteries and paperless warranty, having introduced the Tubular Storage batteries for Home UPS application more than 15 years back, which was later adopted by leading competitors in the segment.
Okaya Group’s latest foray in the consumer durables segment is with Nasaka Range of RO Water Purifiers & Air Purifiers, and some of its products are state-of-the-art in technology and innovation. Okaya Group has ambitious plans to market these across the country and hope to become one of the leading brands in the category within a year.
Keeping the legacy of technological edge in the respective domains, Okaya’s latest introduction is Lithium batteries for various applications like Solar, E-Rickshaw and ESS.
BEI Confluence was invited by the Okaya Power Group to participate in a multi- agency pitch for their brands and after review, the Group appointed BEI Confluence as their advertising agency for strategic, creative and digital communication for all their brands.
Commenting on this, Arush Gupta, Director, Okaya Power Group said “BEI Confluence came up with very good market insights and presented a strategy and creative that were based on fresh and clutter breaking ideas which we believe can take brand Okaya to the next level. We have very ambitious plans for brands Okaya and Nasaka and we are convinced that BEI Confluence would be able to help us achieve our objectives of becoming market leaders in both the categories”.
Tapas Gupta, Founder & MD BEI Confluence observed “We are happy to be appointed by Okaya Power Group as their communication partner and look forward to a very exciting professional challenge of making Okaya and Nasaka the brand leaders in their respective categories. Both the segments have established and leading brands but we strongly believe that the marketing & communication plans we are embarking upon will make a huge difference in creating leadership positions for these brands”.
