eBay has assigned its global media account to WPP’s Mediacom.
Globally, the online retailing giant had been working with both Mediacom and Publicis Media, however at the time of the review the company has decided in favour of consolidating its media agency partners as it will allow the brand to streamline its marketing approach around the world.
eBay has moved its US$250m worth account solely under Mediacom
“eBay’s regional marketing teams are working together more closely than ever, and consolidating our media business will help us operate more quickly and efficiently as a global organisation,” an eBay spokesperson said. “Mediacom has a long history with eBay, and we look forward to continuing our work with them around the world.”
