New Delhi: The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has shown recovery in July 2019, and has moved up, marginally, by 0.6 points.
Interestingly, the monthly PCSI result which is driven by the aggregation of the four, weighted, sub-indices, is showing slight recovery across all the 4 indices: the PCSI Employment Confidence (“Jobs”) Sub-Indexhas moved up by 0.6 percentage points; the PCSI Economic Expectations (“Expectations”) Sub Index, is up by a miniscule 0.1 percentage point; the PCSI Investment Climate (“Investment”) Sub-Index has mildly surged by 0.6 percentage points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index has recovered by 1.0 percentage point over last month.
“Consumer sentiment is limping back to recovery and showing cautious optimism in July. Mood is somewhat lifting for finances, investment, jobs and economy,” says Parijat Chakraborty, Country Service Line Leader, Ipsos Public Affairs, Corporate Reputation and Customer Experience.
India PCSI 2013-2019 Trend
These are findings of an Ipsos online poll conducted June 21, 2019–July05, 2019. For this survey, a sample of 500 adults from Ipsos’ India online panel aged 16-64 was interviewed online. As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample in is particularly valuable in their own right as they are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Thomson Reuters/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults. For more information on the Bayesian Credibility Interval please see http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5836
The Thomson Reuters/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: Current Conditions Index; Expectations Index; Investment Index; and, Jobs Index.
