Mumbai: Mercedes-Benz India, celebrated friendship day in style by paying tribute to its competitors who they believe have driven them to be the best.
As part of the campaign video, several competition car owners found their cars wrapped in a unique Mercedes-Benz friendship band, with a Mercedes-Benz branded merchandise hamper atop their cars. The car owners were thrilled with the creative celebrations and admired Mercedes-Benz India’s efforts even in adverse weather conditions. The campaign was further amplified on social media with hashtag #MBFriends and an interactive “MB friendship day band” filter asking users to upload pictures. The video campaign received an overwhelming response on all social media platforms including FB, Twitter, LinkedIn and Instagram.
| Platform | Reach / Views (24 hours) |
| 7,19,610 | |
| 88,948 | |
| 23,497 | |
| IGTV | 44,348 |
It is the senovel and innovative efforts that enable Mercedes-Benz to keep its customers, brand enthusiasts and now even competition owners intrigued. Mercedes-Benz India has alwayscarried a sporting attitude and the idea of the campaign was to have some fun on this day with the fraternity friends, in a healthy spirit and to delight the audience.
Campaign video:
Campaign Highlights:
- Marketing campaign saw competitor cars wrapped in a friendship band and MB merchandise delivered to the car owners
- The campaign has garnered immense attention with a reach of over 7,00,000 on FB with 44,348 views on IGTV and close to 88,948impressions on Twitter
- #MBFriends with a Mercedes friendship band filter available on social media platforms
