Mumbai: Gozoop, one of India’s leading integrated marketing companies has announced a strategic alliance with UI/UX & Tech specialist HEPTA. HEPTA will continue to operate as an independently positioned agency, while taking advantage of Gozoop’s larger infrastructure and clientele.
Mergers and Strategic acquisitions have historically been a part of Gozoop’s growth story. The independent marketing agency has earlier announced the acquisition of Red Digital (2013), iThink (2014), 56 Blue Lights (2016) and Hat Media (2018).
With this announcement, Gozoop has furthered its own independent path in an environment where global networks are aggressively acquiring local digital agencies across geographies.
Further to the partnership, Gozoop’s Tech team will be fueled by HEPTA and will continue serving Gozoop integrated clientele.
Speaking on the alliance, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “UI/UX & technology capabilities are a key cog in our vision of building a cutting edge integrated agency for our connected world. With HEPTA, we now have best in class capabilities to drive value for our brands. Partnerships & acquisitions have been key to our growth and we look forward to welcoming more such outstanding agency founders into the Gozoop network in times to come. ”
Commenting on the partnership, Rohan Bhansali, Co-Founder & Director, Gozoop said “Gozoop’s independent story has been built on acquisitions of great companies and on partnerships with great people. We generally seek 3 C’s of Culture, Capabilities and Collaboration – HEPTA ranks high on all and fits in beautifully into Gozoop’s ambition of being a truly integrated marketing company. Faraz is an incredible entrepreneur and we are excited for the thought leadership & expertise he and his team will now bring forth to our clientele.
Faraz Naqvi, CEO & Founder, HEPTA said, “We have long admired Gozoop as a company and look forward to working with Rohan & Ahmed’s team. With this partnership we are poised to create substantial value by combining our leading-edge design, future ready technology and consumer insights with their unparalleled digital and mainline expertise.”
Gozoop’s current notable clients include brands such as Taj Hotels,Dell, Kolkata Knight Riders, Mahindra Group, Star Bharat &Olympics Council of Asia to name a few. Whereas, HEPTA’s present clientele includes brands such as Reliance IMG, Raymond, Epigamia, Shemaroo, Humans of Bombay and many more.
