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Home Uncategorized

Ogilvy India’s “Where’s the DNA” campaign wins 4 Gold at Asia-Pacific SABRE Awards

by MN4U Bureau
September 14, 2019
in Uncategorized
Reading Time: 2 mins read
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Ogilvy India’s “Where’s the DNA” campaign
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Mumbai: Ogilvy tops all agencies with 16 SABRE Awards, alongside impressive performances from competition at the Asia-Pacific SABRE Awards in Singapore last night.

Where's The DNA

Ogilvy India was particularly impressive winning 4 awards from the 16 and the India team also won the Best in Show for its “Where’s the DNA” campaign.

Scott Kronick, Chief Executive, Public Relations & Influence, Asia: “The work our India public relations capability is undertaking to promote DNA testing at crime scenes is extremely important.  I am very proud of this team and thankful to all our partners.   This is the kind of assignment that not only wins awards, but it builds agency cultures and that is what it is doing for us.” 

Asia pacific SABRE

The SABRE Awards Asia-Pacific 2019 ceremony took place in Singapore last night, and Ogilvy did not disappoint: Ogilvy tops all agencies with 14 Gold SABRE Awards, and 2 more that Ogilvy PR won for Australasian Consultancy of the Year, and Ogilvy PR’s Manila office’s Jollibee Going Global campaign that won an IN2 SABRE Award. In total, Ogilvy took home 16 awards.

The Ogilvy India team’s “Where’s the DNA” campaign won 4 Gold SABRE and Team Castrol India won 2 SABRE. The “Where’s the DNA” campaign triumphed over five other Platinum nominated campaigns for the Best in Show honours.

Equally impressive are the wins by the Singapore team that won 3 Gold SABRES; Era Ogilvy and Ogilvy Taiwan took home 2; Australia, Beijing and Shanghai won a SABRE award each; Team Castrol India won 2.

Ogilvy and its clients took home the most – 16 trophies –  the most, and this included 14 Gold / Diamond winners, ahead of BCW (10), Dentsu and Weber Shandwick (7), Adfactors and Current Global (4), Alexander PR and Edelman (3).

Attached is the list of our winning work and below is a link to the SABRE Awards/Holmes Report announcement citing our winning leadership.

https://www.holmesreport.com/latest/article/roche-dna’s-‘cuupcakes’-campaign-wins-best-in-show-at-2019-asia-pacific-sabre-awards

Tags: Ogilvy India’s “Where’s the DNA” campaign“Where’s the DNA” campaign

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